Foreign Direct Investment, Mondelez Foods Into Uk
Present a thorough analysis and explanation of one recent example of foreign direct investment in a UK region of your choosing
Present a thorough analysis and explanation of one recent example of foreign direct investment in a UK region of your choosing
Word count: 1993 By Alessio Migali
Francis Gray 20014642
Contents
Foreign direct investment 3
Kraft & Cadbury 3
Motives 4
Role of Cadbury UK 5
Entry Mode 6
Location 7
The Eclectic Paradigm 8
Conclusion 8
Notes 9
Appendix 11
Bibliography 17
Foreign direct investment
Foreign direct investment can be defined as; ‘investment that adds to, deducts from or acquires a lasting interest in an enterprise operating in an economy arising from outside the country, in order to have an effective voice in the
Present a thorough analysis and explanation of one recent example of foreign direct investment in a UK region of your choosing
Word count: 1993 By Alessio Migali
Francis Gray 20014642
Contents
Foreign direct investment 3
Kraft & Cadbury 3
Motives 4
Role of Cadbury UK 5
Entry Mode 6
Location 7
The Eclectic Paradigm 8
Conclusion 8
Notes 9
Appendix 11
Bibliography 17
Foreign direct investment
Foreign direct investment can be defined as; ‘investment that adds to, deducts from or acquires a lasting interest in an enterprise operating in an economy arising from outside the country, in order to have an effective voice in the