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Footwear Retail Outlet

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Footwear Retail Outlet
Pre-Feasibility Study

FOOTWEAR RETAIL OUTLET
(Ladies and Children)

Small and Medium Enterprises Development Authority
Government of Pakistan www.smeda.org.pk HEAD OFFICE
6th Floor LDA Plaza Egerton Road, Lahore
Tel (042)111 111 456,
Fax: (042) 36304926-7 helpdesk@smeda.org.pk REGIONAL OFFICE

REGIONAL OFFICE

REGIONAL OFFICE

REGIONAL OFFICE

PUNJAB

SINDH

KHYBER PAKTUNKHWA

BALOCHISTAN

8th Floor LDA Plaza,
Egerton Road,
Lahore.
Tel: (042) 111 111 456,
Fax: (042) 36370474 helpdesk.punjab@smeda.org.pk 5TH Floor, Bahria Complex II,
M.T. Khan Road,
Karachi.
Tel: (021) 111-111-456
Fax: (021) 5610572 helpdesk.sindh@smeda.org.pk Ground Floor
State Life Building The Mall,
Peshawar.
Tel: (091)111 111 456, 9213046-7
Fax: (091) 286908 helpdesk.NWFP@smeda.org.pk Bungalow No. 15-A Chamn
Housing Scheme Airport Road,
Quetta.
Tel: (081) 2831623, 2831702
Fax: (081) 2831922 helpdesk.balochistan@smeda.org.pk December, 2011

Pre-feasibility Study

Footwear Retail Outlet

1

EXECUTIVE SUMMARY................................................................................................................. 4

2

INTRODUCTION TO SMEDA ........................................................................................................ 5

3

PURPOSE OF THE DOCUMENT ................................................................................................... 5

4

PROJECT PROFILE ......................................................................................................................... 6
4.1
4.2
4.3
4.4
4.5
4.6
4.7

5

STRATEGIC RECOMMENDATIONS ........................................................................................... 7
5.1
5.2
5.3
5.4
5.5

6

MARKETING ................................................................................................................................. 7
PRICING ........................................................................................................................................ 8
STORE LAYOUT
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