Folgers Coffee Fcb Grid
Promotions Management 3
FCB Assignment
Nicholas Michel
11:00-12:15pm
FCB Grid Assignment The marketing communication piece I selected for analysis was an advertisement for Folgers Coffee. The ad and FCB grid for this assignment can be found in Appendix 1 at the end of the document. Folgers is one of the largest coffee company’s in the United States, which is traditionally the largest coffee market in the world. Folgers offers many different types of coffee and continues to experiment with different forms of café beverages. Folgers has consistently and effectively targeted individuals who want a no frills, classic coffee. However, more recently they are diversifying their product line to meet the needs of coffee customers
FCB Assignment
Nicholas Michel
11:00-12:15pm
FCB Grid Assignment The marketing communication piece I selected for analysis was an advertisement for Folgers Coffee. The ad and FCB grid for this assignment can be found in Appendix 1 at the end of the document. Folgers is one of the largest coffee company’s in the United States, which is traditionally the largest coffee market in the world. Folgers offers many different types of coffee and continues to experiment with different forms of café beverages. Folgers has consistently and effectively targeted individuals who want a no frills, classic coffee. However, more recently they are diversifying their product line to meet the needs of coffee customers