Florida Adoption Law Group Analysis

The Florida Adoption Law Group portrays ethos, logos, and pathos throughout their website to persuade Mothers or wanting to become parents to contact them and use their website instead of others like Adopt Us Kids which doesn't give much of nurturing feeling. Also, The Florida Adoption Law Group has different way of communication which gives the options to call, text, email, and video chat for parents or single mothers who might live far way other ways of communication. In addition, The Florida Law Group has two attorneys which gives two different point of views or when one is not available the other may be these gives a sense of assuredness for couples interested in adoption or giving up for adoption. For unsure parents or couples interested, …show more content…
The Florida Adoption Law Group uses ethos by using the idea of how many adoptions have been done in the group and giving information of the attorneys in law group. For example, “Florida Adoption Law Group, P.A. is a group of Attorney / Adoption entities who have provided services to biological and adoptive parents collectively in over 3000 adoptions. Our staff includes attorneys Jodi Sue Rutstein, M.S.W. J.D and Mary Ann Scherer R.N. J.D., clinical social workers, and legal professionals.” In the image given of Jodi Sue Rutstein, she is smiling and looks professionally dressed. Jodi's hair is styled and away from her face which lets us see her honest face. Jodi is also dressed in all black which gives a sense of matureness and career ready. In this website, the color white is shown quite plenty to signalize the important messages. The color white is also accompanied with black to make the text standout and catch an eye for the readers. The color white means purity, innocence, wholeness and completion. The color black creates a barrier between itself and the outside world, providing comfort while protecting its vulnerabilities, insecurities and lack of self-confidence. In this …show more content…
The Florida Adoption Law Group uses pathos by using the idea that women who are pregnant and feeling alone or regretful about their pregnancy are not alone and for couples who want to adopt children they will help finding the perfect baby. For example, "Pregnant and feeling alone? Call us for free help, no obligation." And "Want to Adopt? Get help finding a beautiful, healthy, newborn baby." In the image of hands holding baby feet shows the emotional bond between a parent and a child. The image has the parent dressed in white which represents pureness and new beginnings. In the second image of hands holding baby feet shows how this group does not discriminates and any ethnicity or color of the skin is welcomed. In this website, the color blue is used often to represent trust and responsibility. Also, the color pink is used to signal the letters which portrays unconditional love and nurturing. In this website, squares and rectangles suggest conformity, peacefulness, solidity, security and