Preview

Flavor and Dutch Lady

Satisfactory Essays
Open Document
Open Document
829 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Flavor and Dutch Lady
CHAPTER 4: RECOMMENDATION

Based on our research, we would like to recommend a few things to Dutch Lady product. Beside that, from this recommendation, Dutch Lady can make an improvement from their product. The purpose of recommendation is to satisfy customer satisfaction. First, Dutch Lady should add more flavors to their product. Based on research that we have done, we can see that there are several types of flavor that Dutch Lady have to add. As a result more of the respondent would prefer to mix fruit flavors than banana, guava, mango and others flavors. In fact when Dutch Lady follow what the customers wants there are more people buy the product. Therefore, Dutch Lady should add more flavor to their product to satisfy customer wants. Dutch Lady also have to enlarge their product to become more wide. When Dutch Lady product become more wide, it can make the customers easier to find the product. Furthermore, Dutch Lady should be improved in term of packaging, reduce price, variety of flavor, taste, quantity and others. From our research with the questionnaire that given to the respondent more of them, they want Dutch Lady improve in reduce the price of the product. In addition, some of our respondent says that Dutch Lady should improve in term of taste. Beside that, Dutch Lady also should improve in term of quantity. Dutch Lady should focus on product that very important to a customer. Dutch Lady also can put budgeted product to brand product so that their consumer can follow up their finance management and enable to satisfy their need. By this, Dutch Lady can reach their vision and mission. Dutch Lady can ask or make survey to customer so that they can know what products are mostly needed from the customer.

CHAPTER 3: CONCLUSION

Based on the finding research of the customer satisfaction towards Dutch Lady Milk product, the following conclusion can be made. In conclusion we can see that all the respondent

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Product Mix: Dutch Bros. should expand and acquire new products such as pastries to differentiate themselves even more from their competition…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    MarketingUnit3

    • 1229 Words
    • 5 Pages

    few of the opportune for the targeted market. However, since the targeted market is single woman there are a limited number of them in the population. The book talks about another hindrance which is related to the positioning of the product. The cake aisle shoppers are usually looking…

    • 1229 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The company product range includes theirs own brand as well as international brands and created a good mix that seems to reach mass family market, specially mature and young women, including brides. The website follows the atmosphere at the store: everything at the same place at the same time. It offers a wide range of products across women wear, men wear, children’s wear lingerie, accessories, health and beauty, home ware and gifts. Among other aims, the company intend to increase sales and market share, as they improve customers’ satisfaction and loyalty, and continue expanding internationally through arrangements with franchise…

    • 2002 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Signage above each section is a valuable sales technique used by Currys which directs the customer to where the product is placed. Not only is this a simple method but ensures that customers are able to find the right product in the most convenient way. This particular strategy of Currys was recently invented and it has been an improvement to customer service now on from the previous years. Some new features have been provided at Currys like the ‘Playtables and improved merchandising’ for example, which gets customers into trying the product and help them make informed choices about what tends to be worth buying.…

    • 553 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    unit 3 m3

    • 1347 Words
    • 6 Pages

    We have hoped that this product will gain a target market of woman and young girls. This decision was reached after doing market research; we did questionnaires asking people if there was a new product in the market, what kind of product they would want the most. Our questionnaire and field research were directed specifically at woman and we found out 90% of the woman would like a lipstick as they like to look presentable when they go out. The extensive research that we did showed us that woman buy lipsticks a lot more than other products. It was important for us to do market research when we come up with the product idea because market research helps you know the market and the people you will be working with. It also helps make decisions about pricing, promotion, product and location. With market research you are able to understand how your products or services fit your target market and also to gain information about how your competitors and customer needs in order to meet them.…

    • 1347 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    This report aims to figure out two basic questions, current consumers’ satisfaction and strategy that would be most potent to increase overall satisfaction. At the beginning, a survey of three parts was designed and conducted across different age groups.420 samples were collected and coding and editing of a variety of data ensued. By resorting to hypothesis test, regression model, this report found out that current consumers’ satisfaction level is much lower than management expected and two gender groups show significantly different satisfaction .Also, consumer satisfaction was similar across five age groups. In respect of determinants of consumer satisfaction, satisfaction…

    • 2107 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Arimount: Company Overview

    • 1015 Words
    • 5 Pages

    Customers are very demanding and this new product has the potential in increasing sales by meeting the consumer’s demands. The product is marked to a wide demographic audience that includes younger adults/adolescents, men and women.…

    • 1015 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    References: Adebanjo, D., British Food Journal, Understanding Customer Satisfaction, a Case Study, 2001, Vol. 103, no.1, pp. 36-45.…

    • 3475 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Hill Country Foods.Co

    • 1008 Words
    • 5 Pages

    * Good products are not only about high quality, but also about to satisfy different type’s customers by producing many kinds of snacks. Customers are satisfied by companies’ quick react to their requirements or preferences and reinvent and expand its products. For example, the company has also tried to change the recipe to meet students’ nutrition requirements.…

    • 1008 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Sausage Anne Bank

    • 451 Words
    • 2 Pages

    After studying the needs and requirement of the users Ms banks tried to make some plans according to consumers. She prepared a ladder cocept where consumer can attrack towards their product. She picked up different needs what women want from the new products.…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mcdonalds in India

    • 331 Words
    • 2 Pages

    It is very important for an American multinational company to present their products according to the local tastes because food is an integral part of culture.…

    • 331 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Juhayna Consumer Behavior

    • 3039 Words
    • 13 Pages

    In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product, the segmentation the company uses, the values in Egypt that affect the purchase of the product, the reference group influence on the Full Cream Milk, how customers perceive the product, and all other aspects whether situational or social and related to the product directly or indirectly that affects the consumer when buying the product.…

    • 3039 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    This document is a report that contains a research about Engro Foods’ venture Omung Lassi about which perceptions of consumers were found out in order to ascertain that what Engro Foods can do in order to make this product Omung Lassi a success after its initial launch did not fare as well as expected.…

    • 2281 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Satisfaction from a customer comes from a past experience, it is the judgment that the customers see from what is provided and what is the pleasure after consumption. Many research has found that the verification or non-validation of consumer before consumption,…

    • 3448 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    The present study is to analyze the consumer behavior towards customers of LOTTE CHOCOPIE. There are many factors influencing the customer’s product…

    • 3440 Words
    • 14 Pages
    Powerful Essays

Related Topics