Firefighting Industry Analysis
Industry Analysis - A review of Firefighting Segments in the United States
Firefighters
The NFPA estimates that there is 1,148,100 firefighters in the United States, of these 29% or 332,949 are professional/full time firefighters and 71% or 815,151 are volunteer firefighters. (Source: US Fire Department Profile Through 2009, Michael J. Karter, Jr., NFPA, Quincy, MA, October 2010). In the training/education industry as it pertains to firefighters we can assume that our customer market is comprised of 1.1 million potential customers. Our primary focus for our product/service is geared towards the Volunteer Fire Departments and their internal training systems.
Analysis of Porters Five Forces
Threat of New Entry
Our strategy …show more content…
Technology is the driving force behind the growth of the firefighting industry. As new techniques and new equipment is developed the training most also be developed to ensure that proper techniques be utilized for safety purposes. The product we are proposing provides industry differention because of the unique way the program is packaged.
Bargaining Power of Suppliers
Our dependency of suppliers is regulated to our DVD sales portion and their distribution to those ordering. However there are many DVD producers in the United States as well as globally that can maintain a competitive price and reliability to make sure our products would be provided when required.
The Industry – Jockeying for Position Among Current Competitors
An analysis of the training and education industry shows the following current educators in the firefighting educational …show more content…
Our marketing strategy will need to focus on the convenience of having a complete program catered to their specific needs and a reasonable cost.
Service
Our success is predicated to creating life long relationships with our customers. It is critical to show compassion, loyalty and determination to make the firefighter we are training continuously successful in their educational program. The industry can be extremely loyal to products but the company must earn trust.
Support Activities
Firm Infrastructure
Our company will be led by five MBA’s from the Syracuse University. Ach will have a different role and responsibility in making sure that the tasks required to be completed will be done so to maximize profits and keep overhead costs low.
Human Resource Management
We will be required to manage our own company as well as subcontractors that assist us in developing our products.
Technology
Our dependence on the latest in video technology will be a key differentiator between us and any of our competitors. By utilizing the latest in low cost high result video technology we will be able to create professional looking videos and marketing material with low over all
Firefighters
The NFPA estimates that there is 1,148,100 firefighters in the United States, of these 29% or 332,949 are professional/full time firefighters and 71% or 815,151 are volunteer firefighters. (Source: US Fire Department Profile Through 2009, Michael J. Karter, Jr., NFPA, Quincy, MA, October 2010). In the training/education industry as it pertains to firefighters we can assume that our customer market is comprised of 1.1 million potential customers. Our primary focus for our product/service is geared towards the Volunteer Fire Departments and their internal training systems.
Analysis of Porters Five Forces
Threat of New Entry
Our strategy …show more content…
Technology is the driving force behind the growth of the firefighting industry. As new techniques and new equipment is developed the training most also be developed to ensure that proper techniques be utilized for safety purposes. The product we are proposing provides industry differention because of the unique way the program is packaged.
Bargaining Power of Suppliers
Our dependency of suppliers is regulated to our DVD sales portion and their distribution to those ordering. However there are many DVD producers in the United States as well as globally that can maintain a competitive price and reliability to make sure our products would be provided when required.
The Industry – Jockeying for Position Among Current Competitors
An analysis of the training and education industry shows the following current educators in the firefighting educational …show more content…
Our marketing strategy will need to focus on the convenience of having a complete program catered to their specific needs and a reasonable cost.
Service
Our success is predicated to creating life long relationships with our customers. It is critical to show compassion, loyalty and determination to make the firefighter we are training continuously successful in their educational program. The industry can be extremely loyal to products but the company must earn trust.
Support Activities
Firm Infrastructure
Our company will be led by five MBA’s from the Syracuse University. Ach will have a different role and responsibility in making sure that the tasks required to be completed will be done so to maximize profits and keep overhead costs low.
Human Resource Management
We will be required to manage our own company as well as subcontractors that assist us in developing our products.
Technology
Our dependence on the latest in video technology will be a key differentiator between us and any of our competitors. By utilizing the latest in low cost high result video technology we will be able to create professional looking videos and marketing material with low over all