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Marketing to children
Growing number of products are marketing to infant and school-aged children. So, some people began to think should they allow companies market all their products to children, even it makes children become fat and get lots of bad habits?Advertisements offer shopping conveniences, but unlimited marketing to children will have bad influences to their f ood p references , habits and customs and disturb their family payments balance. First of all,children’s f ood p references are not built, which means it’s very easy to be changed. According to Danielle , Anna R. , Bettina and Margaret (2012) “children’s attitude toward the advertised product will be affected by a significant interaction between involvement level and argument strength”. Take McDonald for example, McDonald publish their advertisements, which usually are a goup of children are eating McDonald’s burgles and fries or a very clear picture about burgles or fried chicken. Children are easily be attracted by those pictures or advertisements, which means children will want to buy this products and enjoy those unhealthy food just like what they saw in those advertisements, and a big amount of junk food eating will makes children over-weight.Chips’s companies use attractive pictures to push children buy their chips, and chips also will makes children over-weight. Janet(1998) found that pictures are important dressing to make even a boring book looks charming.So,attractive pictures and words make school-age children pay attention to those food which was showed in those ads and change their food preferences, even those food are junk food and will make them over-weight. Further more, children’s habits and customs would be affect by advertisements. As Danielle , Anna R. , Bettina and Margaret
Growing number of products are marketing to infant and school-aged children. So, some people began to think should they allow companies market all their products to children, even it makes children become fat and get lots of bad habits?Advertisements offer shopping conveniences, but unlimited marketing to children will have bad influences to their f ood p references , habits and customs and disturb their family payments balance. First of all,children’s f ood p references are not built, which means it’s very easy to be changed. According to Danielle , Anna R. , Bettina and Margaret (2012) “children’s attitude toward the advertised product will be affected by a significant interaction between involvement level and argument strength”. Take McDonald for example, McDonald publish their advertisements, which usually are a goup of children are eating McDonald’s burgles and fries or a very clear picture about burgles or fried chicken. Children are easily be attracted by those pictures or advertisements, which means children will want to buy this products and enjoy those unhealthy food just like what they saw in those advertisements, and a big amount of junk food eating will makes children over-weight.Chips’s companies use attractive pictures to push children buy their chips, and chips also will makes children over-weight. Janet(1998) found that pictures are important dressing to make even a boring book looks charming.So,attractive pictures and words make school-age children pay attention to those food which was showed in those ads and change their food preferences, even those food are junk food and will make them over-weight. Further more, children’s habits and customs would be affect by advertisements. As Danielle , Anna R. , Bettina and Margaret