Finance
Table of Contents 1.0 Background of study 3 2.0 Literature review 4 2.1 Environmental Concern 4 2.2 Utilitarian benefits 5 2.3 Environmental advertisement 5 2.4 Environmental Marketing 6 3.0 Problem Statement 7 4.0 Research Question 8 5.0 Research Objectives 9 6.0 Research Framework 10 6.1 Research Hypothesis 10 6.2 Theoretical framework 10 7.0 Research Methodology 11 7.1 Measure and Sample 11 7.2 Research Findings 12 7.2.1 ENVIRONMENTAL CONCERN LEVEL 13 7.2.2UTILITARIAN BENEFIT 15 7.2.3 ENVIRONMENTAL ADVERTISEMENT 18 7.2.3ENVIRONMENTAL MARKETING 20 7.3 Histogram 23 7.3.1 Environmental Concern 23 7.3.2 Utilitarian Benefits 24 7.3.3 Environmental Advertisement 25 7.3.4 Environmental Marketing 26 8.0 Discussion 27 9.0 Appendix 28 9.1 Spread sheet of data (Enclosed in softcopy) 28 9.2 Sample of Questionaire 28 Environmental concern level 28 Utilitarian Benefit 29 Concern on environmental advertisement 30 Environment marketing 30
1.0 Background of study
Environment is being degraded by the activities undertaken by companies. Hence, it becomes the responsibility of the business world to compensate for the harm that the companies are causing to the environment. The past decade is witness to the rapid economic growth through increasing consumers’ consumption worldwide. This is turn cause environmental deterioration through over-consumption and utilization of natural resources. However, environment problems are caused directly or indirectly by the patterns of production of industries, and pattern of consumption and behavior of consumers (Tsen et al., 2006). The impact of environment deterioration will be a plenty of environment pollution such as pollution of sea and rivers, noise and light pollution, global warming, air pollution, soil pollution and so forth.
The concern for environmental protection is increasing around the globe. It also causes degradation of fertility and threat on human population.
1.0 Background of study
Environment is being degraded by the activities undertaken by companies. Hence, it becomes the responsibility of the business world to compensate for the harm that the companies are causing to the environment. The past decade is witness to the rapid economic growth through increasing consumers’ consumption worldwide. This is turn cause environmental deterioration through over-consumption and utilization of natural resources. However, environment problems are caused directly or indirectly by the patterns of production of industries, and pattern of consumption and behavior of consumers (Tsen et al., 2006). The impact of environment deterioration will be a plenty of environment pollution such as pollution of sea and rivers, noise and light pollution, global warming, air pollution, soil pollution and so forth.
The concern for environmental protection is increasing around the globe. It also causes degradation of fertility and threat on human population.