Final mkt mgt ppt
Presentation on
“Marketing Plan of
Muskmelon
Juice – Flavors”
Presented by
Name
ID
Fatema Akter
111 121 166
Afsana Bhuiyan
111 122 029
Manzira Tabassum suchana
111 122 244
Syed Mohibul Hasan
111 121 590
Introduction
Our plan is to launch a Muskmelon Juice named
“Flavors”.
It will be introduced through
•various promotional displays and advertisement
•distribution of free samples to the general public
Situation Analysis
Bangladesh is a land of fertile which produce
different types of fruits and “Muskmelon” is one of the most testy and nutrias fruits
Muskmelon is unexplored area of juice
production in Bangladesh.
So we have decided to produce muskmelon juice
to capture the unexplored market of juice.
1.Market summary
Currently the marketplace are undergoing rapid changes.
Reasons of these changes
Globalization
Explosive growth of global trade
The international competition
The technological change
2.SWOT Analysis
Strength
Weaknesses
Opportunities
Threats
Strength
Health Benefits & Claims
Multiple uses across breakfast, lunch, dinner & snacking
Used as refreshing, cooling food item
Weakness
Nutritional Value is not well understood versus other competing fruits
Lack of (Consumer/Supply chain) Market Data
weak share of trade during winter months
Opportunities
Easier to influence people like & buy muskmelon to buy more
Invest in marketing & promotional activity given none has been
done to date
Build data to effectively measure & manage crop forecasting
Threats
Lack of Marketing Activity poses a negative threat as the market
becomes more competitive
The lack of consistent quality in the market
3.Competitor
Direct competitors
Has no direct competitors it means there is no muskmelon flavor juice
Indirect competitors
Pran, Fruto, Shezan, Slice etc.
4.Product Offerings
Categories: There are 4 size of juice we are proposed for lancing. They are: Junior Juice Pack (120ml)
Normal Pack(250ml)
Contemptible Pack
“Marketing Plan of
Muskmelon
Juice – Flavors”
Presented by
Name
ID
Fatema Akter
111 121 166
Afsana Bhuiyan
111 122 029
Manzira Tabassum suchana
111 122 244
Syed Mohibul Hasan
111 121 590
Introduction
Our plan is to launch a Muskmelon Juice named
“Flavors”.
It will be introduced through
•various promotional displays and advertisement
•distribution of free samples to the general public
Situation Analysis
Bangladesh is a land of fertile which produce
different types of fruits and “Muskmelon” is one of the most testy and nutrias fruits
Muskmelon is unexplored area of juice
production in Bangladesh.
So we have decided to produce muskmelon juice
to capture the unexplored market of juice.
1.Market summary
Currently the marketplace are undergoing rapid changes.
Reasons of these changes
Globalization
Explosive growth of global trade
The international competition
The technological change
2.SWOT Analysis
Strength
Weaknesses
Opportunities
Threats
Strength
Health Benefits & Claims
Multiple uses across breakfast, lunch, dinner & snacking
Used as refreshing, cooling food item
Weakness
Nutritional Value is not well understood versus other competing fruits
Lack of (Consumer/Supply chain) Market Data
weak share of trade during winter months
Opportunities
Easier to influence people like & buy muskmelon to buy more
Invest in marketing & promotional activity given none has been
done to date
Build data to effectively measure & manage crop forecasting
Threats
Lack of Marketing Activity poses a negative threat as the market
becomes more competitive
The lack of consistent quality in the market
3.Competitor
Direct competitors
Has no direct competitors it means there is no muskmelon flavor juice
Indirect competitors
Pran, Fruto, Shezan, Slice etc.
4.Product Offerings
Categories: There are 4 size of juice we are proposed for lancing. They are: Junior Juice Pack (120ml)
Normal Pack(250ml)
Contemptible Pack