FIN 370 Starbucks Initiative
LEARNING TEAM _
Starbucks’ 2013 Initiatives
FIN 370
9/15/2013
Introduction: It is important to understand the relationship between strategic and financial planning when preparing for the future of a company and forecasting the success. Starbucks has developed two strategic initiatives for 2013 to help grow the company and increases success. Starbucks decided to try to expand the drive thru chains and develop a home brewing system. In developing this strategic plan, Starbucks needed to take into account the increase in employees, increasing capital, and increased expenses when developing the 2013 financial plan. When developing the 2013 financial plan, it is most important to understand how these two initiatives will affect sales within the company. To understand better how these initiatives will affect Starbucks financial planning, it is important to get an understanding of the development of these initiatives. A strategic planning initiative discussed in Starbucks annual report
Starbucks has two strategic planning initiatives for 2013 that will help them grow and become an even better business. Developing a home brewing machine and expanding their drive-through expansion chains are two strategic plans that Starbucks wants to implement. These two strategic plans were discussed in Starbucks 2013 annual report. Starbucks want to develop a home brewing machine because many customers have a financial hardship in this economy, and so they are deciding to drink their coffee at home. So this will be the solution for those coffee drinkers who still need their morning “fix,” and still enjoy the same Starbucks coffee flavor. The second strategic planning initiative is expanding on Starbucks drive-through stores. Starbucks plans on adding about 900 more drive-through coffee shops in the United States over the next five years. The reason for this is that drive-through stores historically have better margins which result in higher
Starbucks’ 2013 Initiatives
FIN 370
9/15/2013
Introduction: It is important to understand the relationship between strategic and financial planning when preparing for the future of a company and forecasting the success. Starbucks has developed two strategic initiatives for 2013 to help grow the company and increases success. Starbucks decided to try to expand the drive thru chains and develop a home brewing system. In developing this strategic plan, Starbucks needed to take into account the increase in employees, increasing capital, and increased expenses when developing the 2013 financial plan. When developing the 2013 financial plan, it is most important to understand how these two initiatives will affect sales within the company. To understand better how these initiatives will affect Starbucks financial planning, it is important to get an understanding of the development of these initiatives. A strategic planning initiative discussed in Starbucks annual report
Starbucks has two strategic planning initiatives for 2013 that will help them grow and become an even better business. Developing a home brewing machine and expanding their drive-through expansion chains are two strategic plans that Starbucks wants to implement. These two strategic plans were discussed in Starbucks 2013 annual report. Starbucks want to develop a home brewing machine because many customers have a financial hardship in this economy, and so they are deciding to drink their coffee at home. So this will be the solution for those coffee drinkers who still need their morning “fix,” and still enjoy the same Starbucks coffee flavor. The second strategic planning initiative is expanding on Starbucks drive-through stores. Starbucks plans on adding about 900 more drive-through coffee shops in the United States over the next five years. The reason for this is that drive-through stores historically have better margins which result in higher