festival and special event management
Festivals and special events are a growing business in the world’s current trends. With special events growing and generating more and more money for communities and nations this assignment will take an in depth look how special events and festival have a positive and negative effect on the environment the economy, society and culture. Festivals especially have developed dramatically since the first known weekend long concerts in California in the summer of 67. With new technology and production it has allowed festivals to improve the quality of events and provide more in ways of entertainments to meet guests needs. This in turn also allows festivals and special events to allow more people to attend the event than before.
“A special event is a unique moment in time celebrated with ceremony and ritual to satisfy specific needs.” (Goldblatt, J. (2002). Special Events: Twenty-First Century Global Event Management) . It is an occasion or a function that holds a specific outcome. Reasons for running a special event can include raising money, raising awareness, gaining publicity or recognising successes. These goals can be reached by running events including functions, dinners, award nights, fairs, grand openings and general fundraising events. Special events can range in sizes from a small scale private wedding to a large scale state circus. Alan L.Wendroff states that there are seven goals for running a successful special event ;
1- Raise money
2- Update your mission statement to educate your consistuency
3- Motivate board members and major givers
4- Recruit volunteers and future board members
5- Expand the organizations network
6- Market the organization
7- Solicit endorsements
(Wendroff, L. A (2004). Special Events; Proven Strategies For Non-Profit Fundraising).
These seven goals guide event managers and fundraisers through the process of achieving there aims through running a special event. Annual special events used for fundraising purposes can have
“A special event is a unique moment in time celebrated with ceremony and ritual to satisfy specific needs.” (Goldblatt, J. (2002). Special Events: Twenty-First Century Global Event Management) . It is an occasion or a function that holds a specific outcome. Reasons for running a special event can include raising money, raising awareness, gaining publicity or recognising successes. These goals can be reached by running events including functions, dinners, award nights, fairs, grand openings and general fundraising events. Special events can range in sizes from a small scale private wedding to a large scale state circus. Alan L.Wendroff states that there are seven goals for running a successful special event ;
1- Raise money
2- Update your mission statement to educate your consistuency
3- Motivate board members and major givers
4- Recruit volunteers and future board members
5- Expand the organizations network
6- Market the organization
7- Solicit endorsements
(Wendroff, L. A (2004). Special Events; Proven Strategies For Non-Profit Fundraising).
These seven goals guide event managers and fundraisers through the process of achieving there aims through running a special event. Annual special events used for fundraising purposes can have