Feasibility Study on Eco-Smart Dish Washing Liquid
PAMANTASAN NG LUNGSOD NG PASIG
Alcalde Jose St., Kapasigan, Pasig City
A Feasibility Study on
Merchandising EcoSMART,
A Multipurpose
Organic Cleansing Solution
Presented to
The Panel of Oral Examiners of
College of Business Administration and Accountancy
In Partial Fulfillment of the Requirements
For the Degree of
Bachelor of Science in Entrepreneurship
NAME OF PROPONENT:
Chiyuto, Maricar Claudette
And Company
Professor Oscar Pagulayan
Adviser and College Dean
TABLE OF CONTENTS
Acknowledgement………………………………………………………………………………………………………………i
Dedication…………………………………………………………………………………………………………………………ii
Chapter I: Introduction…………………………………………………………………………………………5 A. Introduction…………………………………………………………………………………………………6 B. Background of the study……………………………………………………………………8 C. Statement of the Problem…………………………………………………………………9 D. Objectives of the Study…………………………………………………………………11 E. Significance of the study……………………………………………………………14 F. Scope and Limitation…………………………………………………………………………16 G. Review of related Literature……………………………………………………18 H. Definition of terms……………………………………………………………………………23 I. Methods and Procedures……………………………………………………………………24
Chapter II: Marketing aspect…………………………………………………………………………25
A. Objectives……………………………………………………………………………………………………26
B. Analysis of the Market……………………………………………………………………27
C. Survey Analysis………………………………………………………………………………………28
D. Market Potential Analysis……………………………………………………………41
E. Demand Analysi…………………………………………………………………………………………45
F. Sales Projection……………………………………………………………………………………48
G. Gap Analysis………………………………………………………………………………………………50
H. SWOT Analysis……………………………………………………………………………………………51
Chapter III: Technical Aspect………………………………………………………………………60
A. Objectives……………………………………………………………………………………………………61
B. Technical Requirements……………………………………………………………………62
C.
Alcalde Jose St., Kapasigan, Pasig City
A Feasibility Study on
Merchandising EcoSMART,
A Multipurpose
Organic Cleansing Solution
Presented to
The Panel of Oral Examiners of
College of Business Administration and Accountancy
In Partial Fulfillment of the Requirements
For the Degree of
Bachelor of Science in Entrepreneurship
NAME OF PROPONENT:
Chiyuto, Maricar Claudette
And Company
Professor Oscar Pagulayan
Adviser and College Dean
TABLE OF CONTENTS
Acknowledgement………………………………………………………………………………………………………………i
Dedication…………………………………………………………………………………………………………………………ii
Chapter I: Introduction…………………………………………………………………………………………5 A. Introduction…………………………………………………………………………………………………6 B. Background of the study……………………………………………………………………8 C. Statement of the Problem…………………………………………………………………9 D. Objectives of the Study…………………………………………………………………11 E. Significance of the study……………………………………………………………14 F. Scope and Limitation…………………………………………………………………………16 G. Review of related Literature……………………………………………………18 H. Definition of terms……………………………………………………………………………23 I. Methods and Procedures……………………………………………………………………24
Chapter II: Marketing aspect…………………………………………………………………………25
A. Objectives……………………………………………………………………………………………………26
B. Analysis of the Market……………………………………………………………………27
C. Survey Analysis………………………………………………………………………………………28
D. Market Potential Analysis……………………………………………………………41
E. Demand Analysi…………………………………………………………………………………………45
F. Sales Projection……………………………………………………………………………………48
G. Gap Analysis………………………………………………………………………………………………50
H. SWOT Analysis……………………………………………………………………………………………51
Chapter III: Technical Aspect………………………………………………………………………60
A. Objectives……………………………………………………………………………………………………61
B. Technical Requirements……………………………………………………………………62
C.