Feasibility Study of a Convention Center
NOBLESSE CONVENTION HALL AND CATERING SERVICES
IN PASONANCA, ZAMBOANGA CITY
A Feasibility Study
Presented To
The Faculty of the College Home Economics
Hotel and Restaurant Management Department
Western Mindanao State University
In Partial Fulfillment of
The Requirements for the Subject
TC 105 – Entrepreneurship and Business Planning
By:
NOR AINEH R. BARAZON
RONALYN V. CATAYLO
MICHELLE MAE H. DESIDERIO
ALVEE F. HUSAIN
SHEENA MAE G. KILAT
CHARMAINE B. LUNJAS
NADZRA MISUARI
ESTELA V. NARCISO
GENESEE M.TABUNIAG
JONALYN E. YANSON
JANUARY 11, 2014
TABLE OF CONTENTS
PAGE
ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i
ACCEPTANCE SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
PART 1 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BACKGROUND OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . SIGNIFICANCE OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . OBJECTIVES OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SCOPE AND DELIMITATION OF THE STUDY . . . . . . . . . . . . . . . . DEFINITION OF TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II PROJECT FEASIBILITY STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
MARKETING COMPONENTS
MARKET DESCRIPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
a.i. DEMAND AND SUPPLY SITUATION . . . . . . . . . . . . . . . . . . . .
a.ii. DEMAND AND SUPPLY ANALYSIS . . . . . . . . . . . . . . . . . . . . .
a.iii. ANALYSIS OF COMPETITORS . . . . . . . . . . . . . . . . . . . . . . . . .
IN PASONANCA, ZAMBOANGA CITY
A Feasibility Study
Presented To
The Faculty of the College Home Economics
Hotel and Restaurant Management Department
Western Mindanao State University
In Partial Fulfillment of
The Requirements for the Subject
TC 105 – Entrepreneurship and Business Planning
By:
NOR AINEH R. BARAZON
RONALYN V. CATAYLO
MICHELLE MAE H. DESIDERIO
ALVEE F. HUSAIN
SHEENA MAE G. KILAT
CHARMAINE B. LUNJAS
NADZRA MISUARI
ESTELA V. NARCISO
GENESEE M.TABUNIAG
JONALYN E. YANSON
JANUARY 11, 2014
TABLE OF CONTENTS
PAGE
ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i
ACCEPTANCE SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
PART 1 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BACKGROUND OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . SIGNIFICANCE OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . OBJECTIVES OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SCOPE AND DELIMITATION OF THE STUDY . . . . . . . . . . . . . . . . DEFINITION OF TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II PROJECT FEASIBILITY STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
MARKETING COMPONENTS
MARKET DESCRIPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
a.i. DEMAND AND SUPPLY SITUATION . . . . . . . . . . . . . . . . . . . .
a.ii. DEMAND AND SUPPLY ANALYSIS . . . . . . . . . . . . . . . . . . . . .
a.iii. ANALYSIS OF COMPETITORS . . . . . . . . . . . . . . . . . . . . . . . . .