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Feasibility Report for a Fast Food Restaurant

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Feasibility Report for a Fast Food Restaurant
FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT

PREAMBLE:

We have taken out time to write this report for several reasons among which are:
[pic] This project serves as part of the "private-sector participation initiative" drive embarked by our company
[pic] Our desire to make you reconsider your present stand about not wanting to invest in the Nigerian economy, for now
[pic] Our belief that this report can form a base for an enlarged feasibility report, which we hope you, would commission us to carry out
[pic] Our desire to make you see the financial viability of this project [pic] Our desire to make you see the potentials of the Nigerian market
[pic] Our desire to bring viable investments into this country
[pic] Our desire to portray the true image of Nigeria to the outside world
[pic] Our desire to see your company operational in Nigeria

It is therefore our firm belief that after reading through this report, there will be a burning desire to reap the benefits of investing in Africa's biggest market, and partnering with us in its quest to touch hearts through the McDonald's heritage.

TABLE OF CONTENT
1. DATA GATHERING
2. CONCEPT DEVELOPMENT
3. SITE ANALYSIS
4. COMPETITOR ANALYSIS
5. FINANCIAL STATEMENT

[pic] DATA GATHERING

[pic] BASIC FACTS ABOUT NIGERIA: AFRICA's BIGGEST DEMOCRACY AND MARKET.
FEDERAL CAPITAL: ABUJA
COMMERCIAL CAPITAL: LAGOS
POPULATION
Nigeria with a population of 113,828,587 (July 1999 EST.) is the most populous country in Africa.
It has a Population Growth rate: 2.92% (1999 EST.)

AGE STRUCTURE

0-14 YEARS: 45% (MALE 25,613,974; FEMALE 25,397,166)
15-64 YEARS: 52% (MALE 30,272,539; FEMALE 29,197,611)
65 YEARS AND OVER: 3% (MALE 1,678,732; FEMALE 1,668,565) (1999 EST.)

[pic] MARKET AREA
We intend that McDonald's setup its first restaurant, in Lagos State. It has also pinned down any of these locations for its first restaurant, namely Broad and Marina Streets in Lagos Island, Awolowo Road in Ikoyi, and Akin Adesola
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