feasibility of a coffee shop
Chapter 1: Summary of the Project.
A. Name of the project.
B. Location.
Cozy Café’
C.Morales, National Highway
Binan City, Laguna, Philippines
I
C. Brief description of the study.
Cozy Café’ is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Cozy Café’ will capitalize on its proximity to the University of Perpetual Help – Jonelta campus to build a core group of repeat customers. Cozy Café’ will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.
The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Perpetual Help – Jonelta campus. The owners have secured this location through a three-year lease with an option for extending. They have also provided php6, 187,930 of the required php7, 513,915 start-up funds. The remaining capital will be obtained through Bank of Philippines commercial loans.
The company is expected to grow sales revenue from php25, 812,508 in FY2015 to php31, 204,847 in year three. As Cozy Café’ will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from php4, 419,950 to php5, 524,937 during the same period.
II
Objectives:
1. Become selected as the “Best New Coffee Bar in the area” by the local restaurant guide.
2. Turn the profits from the 1st month of operation.
3. Maintain a 65% gross margin.
Keys to success:
1. Store design that will be both visually attractive to customers, and designed for fast and efficient operations
2. Employee training to insure the best coffee preparation techniques.
3. Marketing strategies aimed to build a solid base of loyal customers, as well
A. Name of the project.
B. Location.
Cozy Café’
C.Morales, National Highway
Binan City, Laguna, Philippines
I
C. Brief description of the study.
Cozy Café’ is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Cozy Café’ will capitalize on its proximity to the University of Perpetual Help – Jonelta campus to build a core group of repeat customers. Cozy Café’ will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.
The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Perpetual Help – Jonelta campus. The owners have secured this location through a three-year lease with an option for extending. They have also provided php6, 187,930 of the required php7, 513,915 start-up funds. The remaining capital will be obtained through Bank of Philippines commercial loans.
The company is expected to grow sales revenue from php25, 812,508 in FY2015 to php31, 204,847 in year three. As Cozy Café’ will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from php4, 419,950 to php5, 524,937 during the same period.
II
Objectives:
1. Become selected as the “Best New Coffee Bar in the area” by the local restaurant guide.
2. Turn the profits from the 1st month of operation.
3. Maintain a 65% gross margin.
Keys to success:
1. Store design that will be both visually attractive to customers, and designed for fast and efficient operations
2. Employee training to insure the best coffee preparation techniques.
3. Marketing strategies aimed to build a solid base of loyal customers, as well