Feas
EXECUTIVE SUMMARY
INTRODUCTION
Our group will be conducting a lodging feasibility study and market analysis of the Damosa - Mamay road area to determine the potential to absorb future full-service hotel development. In doing so, we analyzed historical market performance, the potential visited development area, and meet with local area officials, and hotel & dormitel operators. Following this analysis, we formed conclusions on overall development feasibility to include specific performance projections for the most likely development sites.
GENERAL FINDINGS
Based on our market research and analysis, it appears that there is sufficient demand to pursue full-service hotel development, though development in the near-term would potentially require some form of public assistance. Further, we determined that there are three potential locations worthy of consideration for lodging houses development: beside the Bellisario Heights area, next to the Philippine Nikkei Jin Kai International School on the left wing area and on the left side entrance to Diamond Avenue . The following assumptions and conclusions hold the same for all of the proposed projects.
* An upper-upscale branded property is appropriate for the market. * An opening date of June, 2015 has been assumed for the proposed project. * Based on our analysis of market characteristics, the profile of Damosa’s – Mamay Road area supply and demand, the amenities offered by the competitive lodging houses, and the projected clientele of the subject lodging house/inn, we have assumed that the subject lodging house/inn would include the following facilities, amenities, and services: * 50 guestrooms and suites; * Food and beverage facilities to include: * Restaurant/bar serving breakfast, lunch and dinner; * Additional bar/lounge; * Room-service; * Recreational amenities to include: * Health/fitness center; * Pool;
INTRODUCTION
Our group will be conducting a lodging feasibility study and market analysis of the Damosa - Mamay road area to determine the potential to absorb future full-service hotel development. In doing so, we analyzed historical market performance, the potential visited development area, and meet with local area officials, and hotel & dormitel operators. Following this analysis, we formed conclusions on overall development feasibility to include specific performance projections for the most likely development sites.
GENERAL FINDINGS
Based on our market research and analysis, it appears that there is sufficient demand to pursue full-service hotel development, though development in the near-term would potentially require some form of public assistance. Further, we determined that there are three potential locations worthy of consideration for lodging houses development: beside the Bellisario Heights area, next to the Philippine Nikkei Jin Kai International School on the left wing area and on the left side entrance to Diamond Avenue . The following assumptions and conclusions hold the same for all of the proposed projects.
* An upper-upscale branded property is appropriate for the market. * An opening date of June, 2015 has been assumed for the proposed project. * Based on our analysis of market characteristics, the profile of Damosa’s – Mamay Road area supply and demand, the amenities offered by the competitive lodging houses, and the projected clientele of the subject lodging house/inn, we have assumed that the subject lodging house/inn would include the following facilities, amenities, and services: * 50 guestrooms and suites; * Food and beverage facilities to include: * Restaurant/bar serving breakfast, lunch and dinner; * Additional bar/lounge; * Room-service; * Recreational amenities to include: * Health/fitness center; * Pool;