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fdi in multibrand retailing

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fdi in multibrand retailing
SUBMITTED BY:
PRERNA TEKCHANDANI

CONTENT

1. Introduction
FDI in multi-brand retail
What is FDI
2. Review of literature
3. Objectives of the study
4. Chapterization
Chapter One : FDI in Indian Multibrand Retail – Rationale
Chapter Two : Effect of FDI In Multi Brand Retail For Different Stakeholders
Chapter Three: FDI – Challenges
Chapter Four: FDI-Opportunities ( Benefits )
Chapter Five : With Eye on Multi-Brand Retail, FDI Chases Agricultural Services
5. conclusion
6. Research methodology

INTRODUCTION A. WHAT IS FDI ( FOREIGN DIRECT INVESTMENT ) ?

Foreign direct investment (FDI) is a direct investment into production or business in a country by an individual or company of another country, either by buying a company in the target country or by expanding operations of an existing business in that country. Foreign direct investment is in contrast to portfolio investment which is a passive investment in the securities of another country such as stocks and bonds.

Broadly, foreign direct investment includes "mergers and acquisitions, building new facilities, reinvesting profits earned from overseas operations and intra company loans". In a narrow sense, foreign direct investment refers just to building new facilities. The numerical FDI figures based on varied definitions are not easily comparable.

B. FDI IN MULTI-BRAND RETAIL

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian Retail market is estimated to be US$ 50 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people.
As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and

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