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Fast Moving Consumer Goods (FMCG)

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Fast Moving Consumer Goods (FMCG)
_BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT)_

__

PREPARED FOR

FAYEZ AHMED

Lecturer Department of Marketing

Bangladesh University of Business and Technology (BUBT)

PREPARED BY

GROUP- RIDERS

NAME

ID

SECTION

INTAKE

Marium Moushome

09103101008

1

22nd

Apurba Kumar Ghosh

09103101009

1

22nd

Shanto Kumar Ghosh

09103101017

1

22nd

Mahmudur Rahman Kollol

09103101025

1

22nd

Sajib Chandro Ghosh

09103101031

1

22nd

Md. Jaed Hossain

09103101035

1

22nd

_DATE OF SUBMISSION -_ 21TH AUGUST 2013

WHAT IS FAST MOVING CONSUMER GOODS (FMCG)?

FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months.

TOP 7 FAST MOVING CONSUMER GOODS

1. PROCTOR & GAMBLE:

Headquartered at Cincinnati in Ohio, United States, Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is ARIEL laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world.

2. NESTLÉ:

Nestle is a Swiss multinational engaged in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different food categories. Some of its best selling products are LEAN CUISINE, Maggi, Boost, Kit Kat, Friskies, and Nescafe etc.

3. UNILEVER:

Unilever is a multinational engaged in the manufacture of different products like foods, personal grooming products, detergents and beverages etc. This British-Dutch company is the owner of over 400 leading brands in the world out of which 13 are billion dollar brands. One of its top products is AVIANCE which is a beauty product for women. This product
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