Fast Food Industry
Table of Contents:
1) Executive Summary ………………………………………………P.2
2) Industry Structure Analysis ………………………………………P.2
3) Five Force Model ………………………………………………….P.3
4) Comparative industry structure analyses ……………………….P.5
5) Critical Success Factors Now ...……………………………..……P.5
6) Critical Success Factors in Future...………………………..…….P.7
7) Conclusion …………………………………………………………P.8
6) Appendix ………… ………………………………………………..P.9
Executive Summary:
Hong Kong is a city in which efficiency and speed are demanded and expected. This living style affected the eating habits of Hong Kong people. People tends to dinning out and are more interested in prepared food which can be served quickly or allow them to take away in order to saving time, fast food restaurant where provide western burger, chicken, and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly, identify the “critical success factors” which performance in the sector now and in the near future.
Industry Structure Analysis:
The food service industry continues to grow in volume and revenue every year. Fast food industries have been the fastest growing business sectors in Hong Kong. According to a report by the Department of Census and Statistics, fast food receipts increased business receipts in $ 112.6 million increased by 6.7% in value and 2.7% in volume (Appendix 1). The fast-food industry in Hong Kong can be divided into two categories: local chains and international chains. McDonald's, KFC are the main international fast food chains popular among Hong Kong consumers. The local chains are all Chinese style, for example Cafe de Coral, Fairwood, and Maxim's.
Five Forces Models:
Threat of New Entries:
The threat of new entrants in the fast food industry of Hong Kong is moderate. The Major barriers are the distribution channels and the economics of scale. The starting capital required is
1) Executive Summary ………………………………………………P.2
2) Industry Structure Analysis ………………………………………P.2
3) Five Force Model ………………………………………………….P.3
4) Comparative industry structure analyses ……………………….P.5
5) Critical Success Factors Now ...……………………………..……P.5
6) Critical Success Factors in Future...………………………..…….P.7
7) Conclusion …………………………………………………………P.8
6) Appendix ………… ………………………………………………..P.9
Executive Summary:
Hong Kong is a city in which efficiency and speed are demanded and expected. This living style affected the eating habits of Hong Kong people. People tends to dinning out and are more interested in prepared food which can be served quickly or allow them to take away in order to saving time, fast food restaurant where provide western burger, chicken, and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly, identify the “critical success factors” which performance in the sector now and in the near future.
Industry Structure Analysis:
The food service industry continues to grow in volume and revenue every year. Fast food industries have been the fastest growing business sectors in Hong Kong. According to a report by the Department of Census and Statistics, fast food receipts increased business receipts in $ 112.6 million increased by 6.7% in value and 2.7% in volume (Appendix 1). The fast-food industry in Hong Kong can be divided into two categories: local chains and international chains. McDonald's, KFC are the main international fast food chains popular among Hong Kong consumers. The local chains are all Chinese style, for example Cafe de Coral, Fairwood, and Maxim's.
Five Forces Models:
Threat of New Entries:
The threat of new entrants in the fast food industry of Hong Kong is moderate. The Major barriers are the distribution channels and the economics of scale. The starting capital required is