Fashion Starts From You
“Fashion starts from you”
It is truly said that fashion always starts from us (people) it is a temporary phase of materialistic life, which is highlighted and adopted by the consumers as a style or trend. From the production to runways and to the final consumers it goes through several processes, which are know as product development process.
Executive Summary
Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women. Gucci represents the best of Made in Italy with its distinctive combination of richness, high artistry and contemporary glamour. Today, the House’s commitment to excellence continues under the vision of Creative Director Frida Giannini, who has enriched its legacy with an exacting offering of handbags, shoes, and critically acclaimed fashion collections, as well as children’s clothing, small leather goods, jewelry, fragrances, and other timeless lifestyle items.
As Gucci readies for the next ninety years, the House looks to the next level of corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. It voluntarily obtained SA8000 certifications that seek to progressively reduce its environmental footprint and is also actively involved in philanthropic initiatives that support both women's rights and arts preservation. Gucci also collaborates with the Kering Corporate Foundation to combat violence against women.
Market Evaluation
Louis Vuitton has captured the high-end market of fashion industry followed by Hermes and Gucci, according to the 2013 survey. All these brands are known for their exclusivity but due to the reason that Louis Vuitton never goes on sale thus maintaining its reputation, it is at the top. Hermes has sales but only on few small items and Gucci has wide range of sales in summer and winter season. Louis Vuitton and Hermes uses similar tactics as Gucci, they have a pretty good
It is truly said that fashion always starts from us (people) it is a temporary phase of materialistic life, which is highlighted and adopted by the consumers as a style or trend. From the production to runways and to the final consumers it goes through several processes, which are know as product development process.
Executive Summary
Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women. Gucci represents the best of Made in Italy with its distinctive combination of richness, high artistry and contemporary glamour. Today, the House’s commitment to excellence continues under the vision of Creative Director Frida Giannini, who has enriched its legacy with an exacting offering of handbags, shoes, and critically acclaimed fashion collections, as well as children’s clothing, small leather goods, jewelry, fragrances, and other timeless lifestyle items.
As Gucci readies for the next ninety years, the House looks to the next level of corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. It voluntarily obtained SA8000 certifications that seek to progressively reduce its environmental footprint and is also actively involved in philanthropic initiatives that support both women's rights and arts preservation. Gucci also collaborates with the Kering Corporate Foundation to combat violence against women.
Market Evaluation
Louis Vuitton has captured the high-end market of fashion industry followed by Hermes and Gucci, according to the 2013 survey. All these brands are known for their exclusivity but due to the reason that Louis Vuitton never goes on sale thus maintaining its reputation, it is at the top. Hermes has sales but only on few small items and Gucci has wide range of sales in summer and winter season. Louis Vuitton and Hermes uses similar tactics as Gucci, they have a pretty good