Fashion and Technology
Running Head: Technology and Fashion
The Effects of Technology in the Fashion Industry
Theresa M. Donofrio
Arizona State University
Table of Contents
1. Title page
2. Table of Contents
3. Chapter 1: Introduction
4. Chapter 2: Literature Review
5. Chapter 3: Methodology
6. Chapter 4: Results
a. Designing Overview
a.i. Idea Process
a.ii. Creating Process
b. Marketing Overview
b.i. Events
b.ii. Press Releases
b.iii. Print Publication
c. Retailing Overview
c.i. Buying
c.ii. Merchandising
c.iii. In Store Operations
7. Discussion
a. Conclusion
b. Recommendations
8. References
Chapter 1: Introduction
The purpose of this Focus Area project is to research the fashion industry and learn about the technological influences that it has had over time, and most importantly during the present. The subsequent chapters in this report are divided into different sectors of the fashion industry in a categorical manner. The initial chapter is focused on design; this is because clothing design is the first step that essentially begins the revolution of the fashion world; it is so primal that without clothing design the fashion industry would cease to exist. This chapter will further be broken down into how technology influences the idea process, creating process (both soft and hard drafts), and then the final collection that will be distributed and sold. The next chapter is centered on an intricate part of fashion, marketing. Fashion marketing is entirely about promoting fashion, it is their job to generate interest in new styles and products while involving advertising (AllArtSchools). The marketing chapter is divided into sections based off of the many forms of fashion advertising including events, press releases, and print advertisement. Finally, the last chapter is based off of clothing retail, focusing on the front lines of the fashion industry. It is broken up into 3 major subchapters in the order of processes performed in
The Effects of Technology in the Fashion Industry
Theresa M. Donofrio
Arizona State University
Table of Contents
1. Title page
2. Table of Contents
3. Chapter 1: Introduction
4. Chapter 2: Literature Review
5. Chapter 3: Methodology
6. Chapter 4: Results
a. Designing Overview
a.i. Idea Process
a.ii. Creating Process
b. Marketing Overview
b.i. Events
b.ii. Press Releases
b.iii. Print Publication
c. Retailing Overview
c.i. Buying
c.ii. Merchandising
c.iii. In Store Operations
7. Discussion
a. Conclusion
b. Recommendations
8. References
Chapter 1: Introduction
The purpose of this Focus Area project is to research the fashion industry and learn about the technological influences that it has had over time, and most importantly during the present. The subsequent chapters in this report are divided into different sectors of the fashion industry in a categorical manner. The initial chapter is focused on design; this is because clothing design is the first step that essentially begins the revolution of the fashion world; it is so primal that without clothing design the fashion industry would cease to exist. This chapter will further be broken down into how technology influences the idea process, creating process (both soft and hard drafts), and then the final collection that will be distributed and sold. The next chapter is centered on an intricate part of fashion, marketing. Fashion marketing is entirely about promoting fashion, it is their job to generate interest in new styles and products while involving advertising (AllArtSchools). The marketing chapter is divided into sections based off of the many forms of fashion advertising including events, press releases, and print advertisement. Finally, the last chapter is based off of clothing retail, focusing on the front lines of the fashion industry. It is broken up into 3 major subchapters in the order of processes performed in
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