Fandom and Content for Creative Event Construction
FUNIME in Anime:
Fandom and Content for creative Event Construction
A Research Report
Submitted to the
College of Fine Arts and Design
University of Santo Tomas
In Partial Fulfillment of the Requirements for the Course
ADPRAC 4 (Concept Development)
Maria Ana Carmela G. Arcillo
Randell Ray Denoso
Michelle Ann L.Edu
Al Densel Manapat
Rex Medina
Charmaine Noreen L. Reyes
Vien Paulo Visitacion
September 2012
Table of Contents
EXECUTIVE SUMMARY3
CHAPTER 1: PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA4
Primary Data4
Secondary Data10
CHAPTER 2: INDUSTRY BACKGROUND14
PESTLE Analysis15
SWOT Analysis18
CHAPTER 3: MARKETING MIX19
CHAPTER 4: CAMPAIGN PROPOSAL21
Objectives and Strategies, Rationale21
Corporate Identity23
CHAPTER 5: CONCLUSION AND SUMMARY24
APPENDIX28
EXECUTIVE SUMMARY
Anime is a broad Japanese art form and style, which has encompassed a large number of media, from comics or manga, fan-made literature and art to the conduction of events. It is a rich and colorful industry with enormous following all over the world for its interesting plots and themes as well as the culture it offers. In this paper, gathered information enlightens the fact that the topic anime is a fun medium that fans are able to relate with. It is an entertainment. Moreover, some say that it is “a way to experience another reality” while others believe that it aids the imagination and serves as a companion. Most anime fans in Metro Manila are students ranging in a moderate degree of fandom. They are fascinated in Japan generally, their food and music, being the industry’s origin. Expressions of this love for the form evolve from simple fan-made expressions to a way of life (imitation of anime characters, principles). Interest in other anime sectors especially the manga or comics category is most evident as well.
These anime enthusiasts have already turned to different applications. In this light, anime content has never been more
Fandom and Content for creative Event Construction
A Research Report
Submitted to the
College of Fine Arts and Design
University of Santo Tomas
In Partial Fulfillment of the Requirements for the Course
ADPRAC 4 (Concept Development)
Maria Ana Carmela G. Arcillo
Randell Ray Denoso
Michelle Ann L.Edu
Al Densel Manapat
Rex Medina
Charmaine Noreen L. Reyes
Vien Paulo Visitacion
September 2012
Table of Contents
EXECUTIVE SUMMARY3
CHAPTER 1: PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA4
Primary Data4
Secondary Data10
CHAPTER 2: INDUSTRY BACKGROUND14
PESTLE Analysis15
SWOT Analysis18
CHAPTER 3: MARKETING MIX19
CHAPTER 4: CAMPAIGN PROPOSAL21
Objectives and Strategies, Rationale21
Corporate Identity23
CHAPTER 5: CONCLUSION AND SUMMARY24
APPENDIX28
EXECUTIVE SUMMARY
Anime is a broad Japanese art form and style, which has encompassed a large number of media, from comics or manga, fan-made literature and art to the conduction of events. It is a rich and colorful industry with enormous following all over the world for its interesting plots and themes as well as the culture it offers. In this paper, gathered information enlightens the fact that the topic anime is a fun medium that fans are able to relate with. It is an entertainment. Moreover, some say that it is “a way to experience another reality” while others believe that it aids the imagination and serves as a companion. Most anime fans in Metro Manila are students ranging in a moderate degree of fandom. They are fascinated in Japan generally, their food and music, being the industry’s origin. Expressions of this love for the form evolve from simple fan-made expressions to a way of life (imitation of anime characters, principles). Interest in other anime sectors especially the manga or comics category is most evident as well.
These anime enthusiasts have already turned to different applications. In this light, anime content has never been more
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