Fairness Creams
"BUYING BEHAVIOUR TOWARDS
FAIRNESS CREAMS"
REVIEW OF LITERATURE & PROBLEM STATEMENT
In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC's there is cut throat competition in the market. They have already established in urban markets and now rural and suburban areas are the thrust areas.
I have chose "To Study the Consumer Buying Behaviour towards
Fairness Creams" to have a deep knowledge of consumer behaviour regarding fairness creams.
In my research I have tried to find out main brand used? Why these brands are used ? Factor affecting their purchase behaviour like price, quality, results, etc. I also have tried to find out relation in buying behaviour and age, sex, family income.
The research study is a comprehensive survey to reach deep in the consumption pattern of the target customer. www.allprojectreports.com RESEARCH METHODOLOGY
Research methodology is a way to systematically represent a research on any problem. It tends taken by the researcher in studying the research problem along with the logic behind them. It tends to define the methodology for the solution of the problem that has been undertaken for the purpose of the study. This chapter focuses on the methodology of the techniques used for the collection, classification and tabulation of data. It also throws light are the research problem, the objective of the study, its limitations of the hypothesis that have been evolved for the study. The latter part of the chapter explains the manner in which the data its collected, classified tabulated and analysis so as to reach to conclusive results.
THE PROJECT :
The topic undertake is "To Study the Consumer Buying
Behaviour towards Fairness Creams in __________ region."
FAIRNESS CREAMS"
REVIEW OF LITERATURE & PROBLEM STATEMENT
In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC's there is cut throat competition in the market. They have already established in urban markets and now rural and suburban areas are the thrust areas.
I have chose "To Study the Consumer Buying Behaviour towards
Fairness Creams" to have a deep knowledge of consumer behaviour regarding fairness creams.
In my research I have tried to find out main brand used? Why these brands are used ? Factor affecting their purchase behaviour like price, quality, results, etc. I also have tried to find out relation in buying behaviour and age, sex, family income.
The research study is a comprehensive survey to reach deep in the consumption pattern of the target customer. www.allprojectreports.com RESEARCH METHODOLOGY
Research methodology is a way to systematically represent a research on any problem. It tends taken by the researcher in studying the research problem along with the logic behind them. It tends to define the methodology for the solution of the problem that has been undertaken for the purpose of the study. This chapter focuses on the methodology of the techniques used for the collection, classification and tabulation of data. It also throws light are the research problem, the objective of the study, its limitations of the hypothesis that have been evolved for the study. The latter part of the chapter explains the manner in which the data its collected, classified tabulated and analysis so as to reach to conclusive results.
THE PROJECT :
The topic undertake is "To Study the Consumer Buying
Behaviour towards Fairness Creams in __________ region."