fairness cream
Marketing Plan
For
Cleopatra Beauty & Fairness Cream Executive summary
Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely, Ponds and other establishes brand, we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national &
international market .Initially we are targeting only the urban consumer mostly the
female consumer. In future we have plan to introduce our product in both rural and
international market .
The primary marketing objective of the plan is to achieve first year market
Share of 2% in the Bangladesh market and unit sale of 500000. The primary
Financial Object is to achieve first year sales revenue of 1.6 corer taka.
. CURRENT MARKETING SITUATION
Kohinoor group of industries in Bangladesh have recently purchase a patent fairness beauty cream from a Bangladeshi scientist who had invented this formula 1 year ago and planning to introduce this produce with little modification to the consumer market. Despite, our product is going to launch in the mature market, the market is expecting a 27% growth within 5 years, if we combine our marketing mix efficiently and offer quality beauty cream accordingly the consumers needs.
Market Description:
There are option for the company to launch the product to the local and international market .At first, we are targeting only the urban consumers in the local market .The population of our country is 15 corer and approximately 70% people in our country lives in urban area and among almost 45% are female and this 47250,000 core urban female consumers whom are very conscious about personal beauty and safety are our primary target. Urban Dweller = 138448210 X
For
Cleopatra Beauty & Fairness Cream Executive summary
Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely, Ponds and other establishes brand, we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national &
international market .Initially we are targeting only the urban consumer mostly the
female consumer. In future we have plan to introduce our product in both rural and
international market .
The primary marketing objective of the plan is to achieve first year market
Share of 2% in the Bangladesh market and unit sale of 500000. The primary
Financial Object is to achieve first year sales revenue of 1.6 corer taka.
. CURRENT MARKETING SITUATION
Kohinoor group of industries in Bangladesh have recently purchase a patent fairness beauty cream from a Bangladeshi scientist who had invented this formula 1 year ago and planning to introduce this produce with little modification to the consumer market. Despite, our product is going to launch in the mature market, the market is expecting a 27% growth within 5 years, if we combine our marketing mix efficiently and offer quality beauty cream accordingly the consumers needs.
Market Description:
There are option for the company to launch the product to the local and international market .At first, we are targeting only the urban consumers in the local market .The population of our country is 15 corer and approximately 70% people in our country lives in urban area and among almost 45% are female and this 47250,000 core urban female consumers whom are very conscious about personal beauty and safety are our primary target. Urban Dweller = 138448210 X
References: Kotler, P. and Armstrong, Gary (2006) Principles of Marketing (11th Edition), Prentice Hall India. Advertising and Promotion, G E Belch & M A Belch, 6th Edition. Annual Report-2005(Kohinoor chemicals Ltd.)