external relations strategy
External Relations Strategy
Name
Institution
External Relations Strategy
Companies face challenges and success at different levels during their development. Some companies may face challenges during the initial stages of development while others face challenges in the course of development. Challenges are therefore inevitable since most companies face them at certain stages. It therefore greatly depends with the speed of solving the challenges to alleviate the dreadful consequences that the company may face (Howard, 1999). However, there are numerous considerations that the company may apply in its quest to alleviate these challenges. One of the techniques entails employment of a developmental external relations strategy.
In this case, the challenges facing XYZ Corporation are dire and hence the need to counter them as fast as possible. A recent explosion in one of the company’s plants has left it in turmoil. Both the external and internal community of the corporation is affected by the recent turmoil. Stakeholders’ concerns are the greatest because they play a key role in the development of the corporation. It is therefore necessary to engage the directorate of communication to restore tranquillity in the corporation. As the communications director of the company, it is necessary to develop then best external relations strategy to rebuild the corporation. The strategy includes the most prerequisite techniques of addressing the needs of the stakeholders, as well as the techniques of addressing the news media. The techniques of dealing with the two parties should be effective both in nature and form. The main aim of the strategy is to restore the company to its normal functional status. Its goal is to rebuild the company’s corporate image.
The external relations strategy should be ambitious so that the end results can convince the stakeholders and the general population that the company is dedicated to
Name
Institution
External Relations Strategy
Companies face challenges and success at different levels during their development. Some companies may face challenges during the initial stages of development while others face challenges in the course of development. Challenges are therefore inevitable since most companies face them at certain stages. It therefore greatly depends with the speed of solving the challenges to alleviate the dreadful consequences that the company may face (Howard, 1999). However, there are numerous considerations that the company may apply in its quest to alleviate these challenges. One of the techniques entails employment of a developmental external relations strategy.
In this case, the challenges facing XYZ Corporation are dire and hence the need to counter them as fast as possible. A recent explosion in one of the company’s plants has left it in turmoil. Both the external and internal community of the corporation is affected by the recent turmoil. Stakeholders’ concerns are the greatest because they play a key role in the development of the corporation. It is therefore necessary to engage the directorate of communication to restore tranquillity in the corporation. As the communications director of the company, it is necessary to develop then best external relations strategy to rebuild the corporation. The strategy includes the most prerequisite techniques of addressing the needs of the stakeholders, as well as the techniques of addressing the news media. The techniques of dealing with the two parties should be effective both in nature and form. The main aim of the strategy is to restore the company to its normal functional status. Its goal is to rebuild the company’s corporate image.
The external relations strategy should be ambitious so that the end results can convince the stakeholders and the general population that the company is dedicated to