External Environment Analysis of Nokia N Series
Executive Summary
Nokia Nseries, products of Nokia Company, are built with the technology, mainly for communication and entertainment. This report will show some analysis of Nokia Nseries, including, macro environment, competitive situation, company, and SWOT analysis. Macro environment consist of economic, technology, political and legal, and cultural and social environment. Competitive analyses include direct and indirect competitors, Porter’s Five Force, and Competitive advantages. Company analysis contains Nokia’s mission statement, and company resources, and, lastly, the SWOT analysis which is divided into internal and external effects. The results of analysis show that, overall, Nokia Nseries are very strong products which have high competitive advantage over its competitors, but the fast growth in mobile industry significantly affects the sale of Nokia Nseries. The conclusion can also be drawn that the advances in technology play a big role in increasing competition in this market.
Introduction
Nokia Nseries are multimedia Smartphone, owned by Nokia corporation. These kind of mobile devices have been launched since 2005 with the purpose mainly for entertainment and communication, and, nowadays, they support many digital multimedia, such as music player, video capture, photography, mobile gaming and internet services. Nokia is one of the world leaders in mobile communication, and is very well known company, producing and selling its products worldwide. Nokia generated a very large profit during 2005 to 2007 period. This can be seemed as the boom of multimedia Smartphone. However, it has been stated that the operating profit of Nokia has been dramatically dropped since 2007. This might be the results of changes in macro environment and an increase in competition. This report will provide overviews of the micro and macro environments which have affected Nokia Company, in particular, the sales of Nokia Nseries. Furthermore, this report will illustrate the
Nokia Nseries, products of Nokia Company, are built with the technology, mainly for communication and entertainment. This report will show some analysis of Nokia Nseries, including, macro environment, competitive situation, company, and SWOT analysis. Macro environment consist of economic, technology, political and legal, and cultural and social environment. Competitive analyses include direct and indirect competitors, Porter’s Five Force, and Competitive advantages. Company analysis contains Nokia’s mission statement, and company resources, and, lastly, the SWOT analysis which is divided into internal and external effects. The results of analysis show that, overall, Nokia Nseries are very strong products which have high competitive advantage over its competitors, but the fast growth in mobile industry significantly affects the sale of Nokia Nseries. The conclusion can also be drawn that the advances in technology play a big role in increasing competition in this market.
Introduction
Nokia Nseries are multimedia Smartphone, owned by Nokia corporation. These kind of mobile devices have been launched since 2005 with the purpose mainly for entertainment and communication, and, nowadays, they support many digital multimedia, such as music player, video capture, photography, mobile gaming and internet services. Nokia is one of the world leaders in mobile communication, and is very well known company, producing and selling its products worldwide. Nokia generated a very large profit during 2005 to 2007 period. This can be seemed as the boom of multimedia Smartphone. However, it has been stated that the operating profit of Nokia has been dramatically dropped since 2007. This might be the results of changes in macro environment and an increase in competition. This report will provide overviews of the micro and macro environments which have affected Nokia Company, in particular, the sales of Nokia Nseries. Furthermore, this report will illustrate the