Extended Marketing Mix
Learning Outcome Hints from Edexcel Criteria Links that may help you from Learnmarketing.net
LO1 Understand the concept and process of marketing
1.1 explain the various elements of the marketing process
1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation
Marketing orientations
LO2 Be able to use the concepts of segmentation, targeting and positioning
2.1 show macro and micro environmental factors whichinfluence marketing decisions
2.2 propose segmentation criteria to be used for products in different markets
2.3 choose a targeting strategy for a selected product/service 2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations
2.5 propose new positioning for a selected product/service
PEST Analysis
Segmentation
Consumer buying behaviour
Targeting
Positioning
LO3 Understand the individual elements of the extended marketing mix
3.1 explain how products are developed to sustain competitive advantage
3.2 explain how distribution is arranged to provide customerconvenience
3.3 explain how prices are set to reflect an organisation’sobjectives and market conditions
3.4 illustrate how promotional activity is integrated toachieve marketing objectives
3.5 analyse the additional elements of the extended marketing mix
Products
Place
Price
Promotion
Service Marketing Mix
LO4 Be able to use the marketing mix in different contexts
4.1 plan marketing mixes for two different segments inconsumer markets
4.2 illustrate differences in marketing products and services to businesses rather than consumers
4.3 show how and why international marketing differs from domestic marketing
Marketing mix
Service Marketing
International
LO1 Understand the concept and process of marketing
1.1 explain the various elements of the marketing process
1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation
Marketing orientations
LO2 Be able to use the concepts of segmentation, targeting and positioning
2.1 show macro and micro environmental factors whichinfluence marketing decisions
2.2 propose segmentation criteria to be used for products in different markets
2.3 choose a targeting strategy for a selected product/service 2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations
2.5 propose new positioning for a selected product/service
PEST Analysis
Segmentation
Consumer buying behaviour
Targeting
Positioning
LO3 Understand the individual elements of the extended marketing mix
3.1 explain how products are developed to sustain competitive advantage
3.2 explain how distribution is arranged to provide customerconvenience
3.3 explain how prices are set to reflect an organisation’sobjectives and market conditions
3.4 illustrate how promotional activity is integrated toachieve marketing objectives
3.5 analyse the additional elements of the extended marketing mix
Products
Place
Price
Promotion
Service Marketing Mix
LO4 Be able to use the marketing mix in different contexts
4.1 plan marketing mixes for two different segments inconsumer markets
4.2 illustrate differences in marketing products and services to businesses rather than consumers
4.3 show how and why international marketing differs from domestic marketing
Marketing mix
Service Marketing
International