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Extended Essay Business Studies

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Extended Essay Business Studies
What are the different strategies that Cosmos bank can adopt for the purpose of migration of its customers from branch banking?
International Baccalaureate Diploma Programme
Extended Essay

Candidate no: 002228-003
Podar International School
Sagar Bavishi
3954 words
Acknowledgements

I sincerely thank all the people who have helped me with my Extended Essay. Without the people mentioned below, my Extended Essay would not have been possible.

Firstly, I would like to thank Mr. Narayan Venkatraman and Mrs. Ho Chin Mie, the directors of Cosmos Bank, for helping me with my Extended Essay. They proved to be very useful by providing me with all the necessary and assistance. I thank them for their timely help despite their busy schedule.

I sincerely thank Dr. Anuradha Sridhar, the IBDP coordinator of my school for her invaluable guidance and assistance with my Extended Essay. I would also like to thank Mrs. Sejal Khara and Mrs. Vijaya Balaji, the business and management teachers of my school for sharing their knowledge and helping me complete this project.

List of Contents
1. Abstract Page 4

2. Introduction
a) Channel Migration Page 5 -6
b) Contextual Background Page 6
c) Importance to Cosmos Bank Page 7
d) Methodology Pages 8-9
e) Plan of Action Page 9

3. Section A-Research Findings
a) Branch Banking Pages 10-11
b) ATM Pages 12-13
c) Telephone Banking Pages 14-15
d) Online Banking Pages 16-17

4. Section B-Evaluation
a) Analysis Pages 18-19
b) Conclusion Pages 20-23

5. Unresolved issues Page 24

6. Bibliography Page 25

7. Annexure Pages 26-31
1. Abstract I’ve always wondered why people wait in large queues in banks just to deposit or withdraw some money. Isn’t there a faster way to perform this

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