Exploratory Essay On Advertising
Starting off with this reading, I didn't like it. It was just too much negativity against something that we use everyday for the wants and needs of ourselves and others. I do agree however, on the fact that we should buy advertised products rather than those that aren't advertised. I guess you can say its due to the fact that the companies publicly back their products, but I believe if you cannot afford to advertise than your product can't be that great in the first place. I disagree on the topic of that advertising makes us too materialistic. I believe its not the fault of the ad but rather the fault of the person. If you didn't have money to buy something, than you can't obtain that product if it was advertised or not. But if you had money to blow, than advertising helps sort out the selection of products that you can possibly buy.
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If your spending thousands to millions of dollars a year on advertising your product your going to make sure its persuasive. Its like a silent sales person. If you go to a car dealership they're going to persuade you into buying one of their vehicles. This is the same thing, only in black and white. One last statement about this is that in order to sell you have to connect with your client, so when it says in here than advertisement shouldn't play on peoples desires, emotions, fears, or anxieties, your not going to sell the product. You have to make a direct link between the product and the consumer, no matter what tactics you use to get that point across to
If your spending thousands to millions of dollars a year on advertising your product your going to make sure its persuasive. Its like a silent sales person. If you go to a car dealership they're going to persuade you into buying one of their vehicles. This is the same thing, only in black and white. One last statement about this is that in order to sell you have to connect with your client, so when it says in here than advertisement shouldn't play on peoples desires, emotions, fears, or anxieties, your not going to sell the product. You have to make a direct link between the product and the consumer, no matter what tactics you use to get that point across to