Exm 2557 Submit
National Institute of Business Management
Chennai - 020
EMBA/ MBA
Elective: Airline and Airport Management (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and, more importantly, the need to reduce costs and increase revenues. Explain.
2. The Total Airport Management System (TAMS) is an integrated airport management system which supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.
3. Explain how Airport billing is becoming more and more complex with surcharges, discounts and targets.
4. Explain the principles of marketing successfully the needs by thorough knowledge of current and potential markets for its airline services.
5. Discuss the segmentation variables in the Air Passenger Market.
6. Discuss possible strategies, and their advantages and disadvantages in today’s airline industry which must be followed if success is to be achieved.
25 x 4=100 marks
Question No 2. The Total Airport Management System (TAMS) is an integrated airport management system which supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.
Answer.
More and more Airports and Air Traffic Control Units are reassessing their “Information Technology Strategy “ and how to support their mission critical issues of the 1990’s and to ensure that they have in place solutions that will carry them well into the 21st century.
Many Airports and ATC Units have already moved towards open systems where
Chennai - 020
EMBA/ MBA
Elective: Airline and Airport Management (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Airline management practice has evolved significantly over the past three decades. The development of this practice has contributed to recent advances in computation and communication technologies and, more importantly, the need to reduce costs and increase revenues. Explain.
2. The Total Airport Management System (TAMS) is an integrated airport management system which supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.
3. Explain how Airport billing is becoming more and more complex with surcharges, discounts and targets.
4. Explain the principles of marketing successfully the needs by thorough knowledge of current and potential markets for its airline services.
5. Discuss the segmentation variables in the Air Passenger Market.
6. Discuss possible strategies, and their advantages and disadvantages in today’s airline industry which must be followed if success is to be achieved.
25 x 4=100 marks
Question No 2. The Total Airport Management System (TAMS) is an integrated airport management system which supports the business goals of providing an efficient, cost effective operation as it is the nucleus on the Multimedia Super Corridor and as the precursor to the next generation of airports in the world. Explain.
Answer.
More and more Airports and Air Traffic Control Units are reassessing their “Information Technology Strategy “ and how to support their mission critical issues of the 1990’s and to ensure that they have in place solutions that will carry them well into the 21st century.
Many Airports and ATC Units have already moved towards open systems where