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Audience relationship: The “You” Attitude Rewrite these sentences to reflect your audience’s viewpoint:
1. Your e-mail cannot be processed; we request that you use the order form on our website instead.
Please use the order form on our website to enable to process ur email.
2. We insist that you always bring your credit card to the store.
Please always bring your credit card to the store.
3. We want to get rid of all our CRT monitors to make room in our warehouse for the new LCD flat screen monitors. Thus we are offering a 25 percent discount on all sales this week.
We are offering you a 25 percent discount on all our CRT monitors sales this week.
4. I am applying for the position of bookkeeper in your office. I feel my grades prove that I am bright and capable, and I think I can do a good job for you.
Please accept my application for the position of bookkeeper in your office.
5. As requested, we are sending the refund for $25.
You will receive the refund for $25 as per your request.

Audience Relationship: Emphasize the Positive Revise these sentences to be positive rather than negative:
1. To avoid the loss of your credit rating, please remit payment within 10 days.
Please remit payment within 10 days to continue your credit rating.
2. We don’t make refunds on returned merchandise that is soiled.
We only make refund for unsoiled merchandise.
3. Because we are temporarily out of Baby Cry dolls, we won’t be able to ship your order for 10 days.
We will ship your order of Baby Cry dolls within 10 days.
4. You failed to specify the color of the shirt that you ordered.
Please specify the color of the shirt that you ordered.
5. You should have realized that waterbeds will freeze in unheated houses during winter. Therefore, our guarantee does not cover the valve damage, and you must pay the $9.50 valve-replacement fee (plus postage).
Please pay $9.50 valve replacement fee (plus postage) to avoid the freezing of waterbed in unheated houses during winter.

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