Executive Summary: Whole Foods
Executive Summary
Whole foods has been a major natural and organic supermarket player since it was founded in 1980. It’s success can be linked to number of different factors, arguably the most valuable of which was the development of their “Whole Foods, Whole People, Whole Planet” slogan in the late 90’s. This was a key factor in their success, it outlines Whole foods most basic mission and has been the mantra in which all value, vision, and growth decisions are derived. The whole foods part of the slogan refers to their niche product lines. Whole Foods has a passion for organic and all natural inventory. In the United States there has been an increasing concern with health, healthy eating, and health sustainability, the consumption of organic …show more content…
This is one of Whole Foods most valuable strengths. As addressed above, Whole Foods does very little by way of advertising and promotion of their products but they are known as one of the largest retailers of organic products and produce in the US (Chat). Why does this make them so successful? Ultimately, they are relying on the popular consumer attitude that consuming organic products are healthier for you to maintain success in this market niche. According Cornell University’s Food and Brand Lab “studies have shown that this simple label (organic) can lead us to think that a food is healthier, through what is known as the ‘health halo effect’” (Wan-chen). This consumer understanding of organic foods as healthy and GMO’s as unhealthy, has proven to be an invaluable part of Whole Foods market …show more content…
Whole Foods customers would agree that there are very few reliable sources with the array of inventory and products found at Whole Foods. Whole foods is able to overcome competitors by maintaining larger stores with vast product diversity but they must keep expanding. With competitors like Trader Joe’s and Sprouts nipping at their heals, maintaining more than 520 across the United States (Gaar). Whole Foods cannot afford to lose sight of their goals. As result, Whole Foods has continued to scout overseas opportunities and expanding a world presents in smaller niche
Whole foods has been a major natural and organic supermarket player since it was founded in 1980. It’s success can be linked to number of different factors, arguably the most valuable of which was the development of their “Whole Foods, Whole People, Whole Planet” slogan in the late 90’s. This was a key factor in their success, it outlines Whole foods most basic mission and has been the mantra in which all value, vision, and growth decisions are derived. The whole foods part of the slogan refers to their niche product lines. Whole Foods has a passion for organic and all natural inventory. In the United States there has been an increasing concern with health, healthy eating, and health sustainability, the consumption of organic …show more content…
This is one of Whole Foods most valuable strengths. As addressed above, Whole Foods does very little by way of advertising and promotion of their products but they are known as one of the largest retailers of organic products and produce in the US (Chat). Why does this make them so successful? Ultimately, they are relying on the popular consumer attitude that consuming organic products are healthier for you to maintain success in this market niche. According Cornell University’s Food and Brand Lab “studies have shown that this simple label (organic) can lead us to think that a food is healthier, through what is known as the ‘health halo effect’” (Wan-chen). This consumer understanding of organic foods as healthy and GMO’s as unhealthy, has proven to be an invaluable part of Whole Foods market …show more content…
Whole Foods customers would agree that there are very few reliable sources with the array of inventory and products found at Whole Foods. Whole foods is able to overcome competitors by maintaining larger stores with vast product diversity but they must keep expanding. With competitors like Trader Joe’s and Sprouts nipping at their heals, maintaining more than 520 across the United States (Gaar). Whole Foods cannot afford to lose sight of their goals. As result, Whole Foods has continued to scout overseas opportunities and expanding a world presents in smaller niche