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Executive Summary: Ice-Liquid Nitrogen Ice Cream

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Executive Summary: Ice-Liquid Nitrogen Ice Cream
EXECUTIVE SUMMARY
ICE-CREAM LAB was founded by form of partnership, who are Kong Sze Wen, Yau Tze Xuan, Tan Sze Pei, and Tan Shu Chun in August 2016, located at LK2-05, Jalan Laman Komersial Areca, Bandar Baru Nilai, 71800 Putra Nilai, Negeri Sembilan, which was nearby INTI INTERNATIONAL UNIVERSITY COLLEGE and Nilai Spring Resort. Our main objective is to implement more types of products, satisfying customers with a high-quality product, and taking of major market share of ice cream market through customer loyalty. So we need to understand customer need and maintain long-term customer relationship. The highlight of our shop is our self-made ice-cream which is liquid nitrogen ice-cream.
Business/Product or Service
We are selling our main product,
…show more content…
She’s degree in Operations Management, INTI University College. She experienced on improving effectiveness of production, system, and services. She has working 8 year at Cool N2 Liquid Nitrogen Ice Cream before as an Operation manager.

 The marketing manager is Tan Shu Chun, holds 15% of shares. He’s degree of Marketing Development, INTI University College. He has 8 year working experience in marketing department as a Marketing Manager in Caffe Bean.

 The financial manager is Tan Sze Pei, holds 15% of shares. She’s degree in accountancy. She has a very excellent knowledge about account. She has 9 years’ experiences work as an accountant in Restaurant Sheng Gei. She helps the company to solve a lot of company financial problem.
Operations
Our shop located at LK2-05, Jalan Laman Komersial Areca, Bandar Baru Nilai, 71800 Putra Nilai, Negeri Sembilan. Operation time of our shop is Tuesday to Friday, 1pm to 10pm, Saturday and Sunday, 11am - 11pm, and closed on Monday. We have 10 full time staff.
Capital Requirements
We need RM50000 that can be our research and development new products and will accomplish our objective and short term goals with the funds. We expect that can within 5 years to excess profits and sale of

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