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Executive Summary - Eco-Friendly Clothing

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Executive Summary - Eco-Friendly Clothing
INDUSTRY PROFILE
Most of the clothes and bags manufactured today are composed of synethic fabrics, plastic and harmful chemicals. This has greatly contributed to the process of global warming.
The growing concern for global warming boosts the demand for organic products. With chemicals taking a toll on human health and environment, more and more people are becoming conscious of living life; the 'organic way'. Eco friendly products combining high quality with socially conscious environmentalism has become a faction, and is in vogue
Eco friendly labels are now appearing on many products, due to the efforts of the companies to be perceived as environment friendly. Health concerns represent a potential source of benefits and demand for organic apparel.
Our company deals with the manufacturing of eco-friendly clothes and bags.
'Green clothing' is made from hundred percent organic materials like soy, organic cotton and hemp. Variety of clothes like skirts, blouses, shirts, pants, etc are made from organic fibres. Not only the fibres used for manufacturing the garments are organic, but the dyes used in the process of making these clothes are also environmentally friendly, or those which have a less impact on the human skin.
Eco-friendly products are a step towards nature conservation. Manufacturers of today are considering organic garments to be ethical, and are striving to set new market trends. Apparel business is very enormous, and there is always a resistance to change. But with consumers dictating the market today; having an 'organic wardrobe' depends wholly on the consumer's choice. The bottom line of every market is 'demand', and manufacturers will only do what the consumers' desire.

PRODUCT DETAIL

ECO FRIENDLY CLOTHING:
It takes three-quarters of a pound of chemical fertilizers and pesticides to produce the cotton for one pair of jeans. The solution? Buy organic cotton or bamboo clothes. Organic farming releases fewer greenhouse gas
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