Executive Summary
Cody Morrow and Gaige Marshall’s Business Plan Executive Summary Play Forward Clothing is in the process of being formed as a partnership owned and operated by Cody Morrow and Gaige Marshall. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan. * The objectives of Play Forward Clothing are to generate a profit, grow at a challenging and manageable rate, and to be a good competitor in the market of clothing. * The mission of Play Forward Clothing is to create comfortable and affordable clothing leaving the teens of today feeling as good as they look. * The keys to success for Play Forward Clothing are marketing, advertising, quality clothing, and having repeat customers. Objectives The objectives of this business plan are: 1. To provide a written guide for starting and managing this computer consulting business; a strategic framework for developing a comprehensive tactical marketing plan 2. The intended audience is Mrs. Kaputska; this plan is not intended to obtain financing 3. The scope of this plan is to provide detailed monthly projections for the current plan year, and yearly summaries for the following two years. The objectives of Play Forward Clothing are: 1. Profit- to generate sufficient profit to finance future growth and to provide the resources needed to achieve the other objectives of the company and its owner 2. Growth- to grow the business at a rate that is both challenging and manageable, leading the market with innovation and adaptability 3. Citizenship- To be an intellectual and social asset to the community Mission Statement Play Forward Clothing’s mission statement is simple and straightforward: * Purpose- Play Forward Clothing exists to create comfortable and affordable clothing leaving the teens of today feeling