Preview

Examples Of Gender Appropriateness In Fashion Magazines

Powerful Essays
Open Document
Open Document
1656 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Examples Of Gender Appropriateness In Fashion Magazines
Sandi Rodriguez
SOC 230 – Perez
Paper #2
Gender Appropriateness in Today’s Fashion Magazines

On the cover of mostly all fashion magazines that are seen today, there is either a beautifully dressed woman with a slim figure and perfect hair and makeup or there is a (sometimes) shirtless man with chiseled abs and a stern look. Now there is not a rule book for how women and men are to be depicted in magazine photos but because of our expectancy that men and women are going to be depicted in what is known as their normal role, we accept the photos that are printed in the magazines and brush them off as no big deal. In fashion magazines, women and men are expected to depict a heterosexual role in the photos they are in. Women are expected
…show more content…
I looked at 15 images from three different magazines, Cosmopolitan, Vogue and Vanity Fair. All three depicted men and women in similar ways and some even had repeats of images that were in other magazines. Of the 15 images, I have 5 images of only women, 5 of only men and 5 of men and women interacting together. All of the images have several things in common no matter who is present in each photo. Women are most commonly seen as dominating the fashion magazines as well as other magazines. Sadly, just because their photos take over the majority of pages in magazines does not mean that women themselves dominate everything; this includes men. Since all five of the images of women came from fashion magazines, they are all wearing expensive clothing though some of the women have less clothing than others. Each image has a single figure and 4 out of the 5 women are Caucasian with the last woman being of Asian descent. In all of the images, there are areas in the photo that according to the movie Codes of Gender, the director Sut Jhally would refer to as the “bashful knee bend” or a woman “signaling submission” and even being “psychologically …show more content…
In two of the five images, a woman is taking the man’s clothing off; one woman has unbuttoned the jeans of a shirtless man in one photo while in another photo, another woman is slipping her hand down a man’s already unbuttoned shirt. The role is reversed in a different image where a man is tugging at the woman’s dress strap. Male dominance is seen in another photo where the man is face to face with a woman but he has moved so close to her that she has to lean back a bit. It looks as though he is forcing his tough figure against her to show her that he is the stronger of the two and the fact that she is leaning back shows that she is weak and vulnerable. She also has her eyes closed while he is looking at her and his gaze seems to be on her lips. Her closed eyes further prove the point that she is vulnerable and is willing to submit to whatever action he wishes to engage in. The last image does not depict a direct interaction between a man and woman but it does depict the behaviors that were expected. In this image, a woman is walking in a dress and two men are admiring her from behind. One man has a slight smile while looking at the back of her head while the other man appears to be in the motion of getting ready to lick his lips while he is plainly staring at her butt as she walks. Whether the interaction between men and women is direct or indirect, there always seems to be some type of sexual desire

You May Also Find These Documents Helpful

  • Good Essays

    Lauren Greenfield’s book Girl Culture talks about how women are being subjected in society because of the fact they are women. The photos that were presented had women in many different locations and actions but had one main idea in all of them. Women in the 21st century have it rough, all over society we show women on TV, magazines, and the internet that have perfect body standards that sometime with photoshop are imposable to achieve. The standards placed on women in society are ruthless, in our society women are being pressured constantly to have bigger boobs and be extremely thin to the point of being an unhealthy weight. Women are being pressured to look their best no matter what the cost to their health. Most of the photographs depict…

    • 364 Words
    • 2 Pages
    Good Essays
  • Better Essays

    According to Berger, the male’s presence is all about potency, power, strength and his abilities. He is viewed as the dominant being over the woman whereas the women’s presence is about only her and what can or cannot be done to her. Women are more concerned with surveying themselves the way they think others will see them so that they can act in a way that is appealing toward the men. This suggests that the way she views herself is the way society will see her. This theory is displayed in the styles of the European paintings. The paintings are geared toward the male viewer which gives him a legitimate excuse for looking at the nude women in order to flatter himself. The paintings clearly demonstrate through the expression of the woman that the woman is aware that she is being viewed thus objectifying herself as a subject of a gaze. Berger simplifies this by saying “Men look at women. Women watch themselves being looked at.” (Berger, 47). The overall point the chapter makes is that men have more power over women, and because of this, women are property of the men.…

    • 1036 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Women In The 50's

    • 1073 Words
    • 5 Pages

    The aim of my dissertation is to explore the way women have been represented within magazines. From the stereotypical housewife magazines from the 1950’s and 60’s, through the evolution of women as a sex symbol in magazines primarily made for men, and how women throughout time more often than not have been viewed as a ‘thing’ presented to the world to be looked at and objectified.…

    • 1073 Words
    • 5 Pages
    Good Essays
  • Good Essays

    So when we are watching films, we seem to be indirectly owning everything on the screen, including the power of the male character. The act of looking at women is described in the sequences of pair looks where men are active as subject while women are passive as objects/images on film. The male spectators can look through the camera to the male characters, and then from the eyes of the male characters look on female characters. The purpose is through the sight of male characters, the viewers can find the pleasure. For instance, in the scene where the male character will be cut and changed into a part of female character’s body, the viewer whether they wanted or not, have to direct their looks to the direction of male characters’ looking. Also the majority filmmakers are male so the films are made on the perspective of men’s eyes. Therefore gender are the chief determinant in the process of looking and being looked at in films, where men will have the dominant perspective for…

    • 463 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Stereotypes In Magazines

    • 454 Words
    • 2 Pages

    Woman are often jealous of the incredible looks of the models in magazines. Would you still be jealous if you knew every single image you are seeing is photo shopped? Each and every photo has been retouched before it is seen on the pages of these magazines. While everyone in the fashion and magazine industries seems to be aware of it and absolutely no one is even trying to deny it. Excessive photo-shopping and retouching makes it virtually unimaginable for women to feel beautiful or good about the way they look when they’re comparing themselves to these models who don’t even really look like the same species as what we’re comparing ourselves with! We, as women, are constantly encouraged to look our best, be healthy, and to buy all of the products that these magazines promise will make us that way.…

    • 454 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Out of all the magazines that have a huge impact on young female athletes you would think Sports Illustrated and ESPN Body Issue would portray their female athletes better and a little more. These two magazines have continually exposed women in ways not many would agree on. Certain women have been put into passive poses, for example, Olympic skier Lyndsey Vonn, featured on the February 8th, 2010 Sports Illustrated Edition. She was put in what some people called it a “sexually provocative pose”. A male counter part, AJ Kitt was put into a similar pose but his shot was an action shot while hers was a still version. The Body Issue has countlessly positioned females in poses that have no direct correlation to their sport and many wonder why. The…

    • 818 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The photograph taken by the US fashion magazine is not reliable in the changing role of women because fashion magazines look at fashion, not the change of roles for women in the 1920’s. If this source was in a newspaper it would have been more reliable because it would give you information on the changing role of women. A fashion magazine is the lifestyle that women aspire to rather that what they actually have. However, this source is also reliable because it gives us the idea of what the fashion style was like at the time. This applies to at least a few women otherwise there wouldn’t be a picture of the latest fashion. As the picture in the photograph is not a painting it should be accurate.…

    • 399 Words
    • 2 Pages
    Good Essays
  • Better Essays

    The Turning of a New Leaf: A Study on Media’s Influence Over the Female Identity…

    • 6786 Words
    • 28 Pages
    Better Essays
  • Good Essays

    The magazine cover displayed from ‘Househusbands’ is about a father, who is subverting traditional gender stereotypes. The audience can infer because in the cover, the father is doing house chores while looking after his newborn all at once, which is a duty that is stereotypically done by women.‘Househusbands’ is targeted towards father figures who wish to be stay at home fathers and assist their family with housework or anyone who is interested.…

    • 507 Words
    • 3 Pages
    Good Essays
  • Good Essays

    When it comes to how media will objectify women and men we have a double standard. Women are portrayed as if their worth is their beauty and men’s is not. As we learned in class, when viewing Killing Us Softly 4, women are seen as nothing but a sex symbol. Every advertisement that was shown had a partially dressed woman selling everything from jeans to perfume. This is a great example of objectification “seeing a body as an object and separate from its context” (Shaw and Lee 216). It is very rare that you will come across an advertisement with a half-naked man selling anything.…

    • 798 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Research Paper Sex Sells

    • 618 Words
    • 3 Pages

    Go to any newsstand and you will see exactly what I'm talking about. Seven out of ten magazines that you pick up will have an attractive person on the cover. But the front cover is not where the sexuality ends, as Joyce Garity explains in her essay, "Is Sex All That Matters?". "On the inside front cover, an advertisement………….in snug dresses, their legs bared to just below the crotch" explained Garity. I know that I would much rather buy a magazine with a picture of Jennifer Lopez on the cover, than one with a picture of Drew Carey. People Magazine's 50 Best looking is one their best sellers, but even People's best looking list cannot contend with the Sports Illustrated swimsuit edition, which is anticipated for months before it's release. Sex always has and always will have a place in the magazine…

    • 618 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Matthew, Justin L.. "Hidden Sexism: Facial Prominence and Its Connections to Gender and Occupational Status in Popular Print Media." 17 August 2007 1-11. 15 November 2007 <http://www.springerlink.com/content/x8186w485j24pv41/fulltext.pdf>.…

    • 2757 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Magazines have never just been about the articles, despite what men say as they buy a new Playboy. The magazine as a whole has been a tool to market to people using whatever means they could, and a lot of the time this means is by way of sex. Unfortunately this means women specifically end up in a troubling situation, where they get represented in a more negative way, and even then are left to only those occurrences. Magazines, no matter their intended audience, frequently hyper sexualize women as a means to capture readership and increase sales resulting in ever increasing rates of mental health and relationship issues among young women.…

    • 1642 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    In the early 50s, there was a huge revolution in the fashion industry. Women wanted to enter traditionally male careers. Young couples were marrying earlier than ever. Sexual ads were officially published in magazines. In addition to fashion ads dictating standards of sexiness to women, men also contributed their input as to what they deemed sexy in women. This frankness broadened the public image of the ideal woman. Two different types of femininity emerged. Some gentlemen prefer blondes, and others don’t. So the point is why should women let men and some zany fashion ads to make up their minds for them?…

    • 102 Words
    • 1 Page
    Satisfactory Essays