Exam
UNIVERSITY OF SOUTHERN CALIFORNIA
Marshall School of Business Administration
Marketing 440 Dr. Gary L. Frazier Marketing Analysis and Strategy The Richard and Jarda Hurd Fall, 2012 Professor of Distribution M and W, Noon to 1:30 p.m. Management Hoffman 304 Office: Bridge Hall, Room 400A Office Hours: Right after Office phone: (213) 740-5032 class and other times E-mail: frazier@marshall.usc.edu throughout the week
Course Materials
1. David Aaker (2008), Strategic Market Management, 8th edition, Wiley.
2. A packet of cases.
Course Objectives
1. Help you to grasp the major principles of marketing strategy;
2. Assist your problem solving skills; and
3. Help make you a better marketing manager or business owner someday.
Course Format
Each of you will play an important role in achieving the course objectives. Your active participation in class discussions, especially on the cases, will contribute to the learning that takes place in the classroom. My role is a facilitator of learning.
Performance Appraisal % of grade
1. Mid-Term 25%
2. Final 25%
3. Altria project 35%
4. Presentation of Altria project 5%
5.
Marshall School of Business Administration
Marketing 440 Dr. Gary L. Frazier Marketing Analysis and Strategy The Richard and Jarda Hurd Fall, 2012 Professor of Distribution M and W, Noon to 1:30 p.m. Management Hoffman 304 Office: Bridge Hall, Room 400A Office Hours: Right after Office phone: (213) 740-5032 class and other times E-mail: frazier@marshall.usc.edu throughout the week
Course Materials
1. David Aaker (2008), Strategic Market Management, 8th edition, Wiley.
2. A packet of cases.
Course Objectives
1. Help you to grasp the major principles of marketing strategy;
2. Assist your problem solving skills; and
3. Help make you a better marketing manager or business owner someday.
Course Format
Each of you will play an important role in achieving the course objectives. Your active participation in class discussions, especially on the cases, will contribute to the learning that takes place in the classroom. My role is a facilitator of learning.
Performance Appraisal % of grade
1. Mid-Term 25%
2. Final 25%
3. Altria project 35%
4. Presentation of Altria project 5%
5.