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Evernote: Case Study Analysis

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Evernote: Case Study Analysis
Evernote case analysis Prof. Baba Prasad

1. Provide a historical context of Evernote—what were its origins? What does it do? How did it grow?
Evernote was founded by Stephen Pachikov in 2004. Later along with Phil Lebin they joined forces and formed Evernote with Lebin taking over as CEO and Pachikov taking more of a board role. Evernote launched its first product in 2008. Let’s go into a deeper role to find out more information about the company’s major brains.
Steven Pachikov
Born in Vartashen, Azerbaijan attended Novosibirsk State University followed by Tbilisi State University (Georgia). Finally it was at Moscow State University where he received an honorary master's degree in economic applications of mathematical methods. He received his PhD in fuzzy logic from the USSR Academy of Sciences. He worked at paragraph international, a company that dealt with handwriting software. In 1992 he opened the US branch of ParaGraph in Silicon Valley, where he created and distributed software called Calligrapher for handwritten input on tablets and touchscreens. From 1997 to 1998 he served as vice president and established a Pen Internet division of Silicon Graphics. Pachikov is a co-founder and board-member of a company which provides optical character recognition (OCR) and handwriting recognition to Lockheed Martin which packages processing machines for the US Postal Service. In 2002, he founded and became chief architect of the application, services, and vision behind the Evernote line of services. By 2004 Evernote was formed using the vast knowledge he had acquired through the years.
Phil lebin
Phil lebin was a Russian born American entrepreneur. Born in Russia moved to the US by the age of 8. He graduated Bronx science in 1989. He had already created two successful startups in the past and later sold them. First was a company called core street which was sold in 2009 and the other was engine 5 which was sold in 2000 for 26 million $ .In 2007 he formed a team and

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