Events Management Case Study Big Day Out
Events Marketing
Case Study Exam
Semester 1, 2013
Ryan Price
Student: N8567018
Please answer all questions 1. Please state at least 4 minor issues arising from this case? (2 marks)
1. Crowd Control 2. Over Spending 3. Music Trends 4. Technological Change (Social media and Marketing)
2. Please state at least 8 major issues arising out of this case? Be detailed in your answers. (8 marks)
(1) Internal conflict and Communications:
Conflicts of Interest and communications between founding partners Ken West and Vivian Lees can lead to internal organisational issues for example misguided and confused management, which could potentially hinder the whole event.
(2) Host Community and Event Location: Big day out at the moment have a negative relationship Claremont council with the current councillor and mayor both believing that the music festival bringing more negatives to the region then positives. This also generates bad media for the event displaying it, as “detrimental” to the community and that it should relocate from the showgrounds. As the showgrounds is the only location in Perth that can safely house 40,000 people and is also close to public transport. Relocating to a more isolated and smaller venue would disinterest punters with greater cost of going to the venue and also a lower cap on ticket sales, which will lead to less revenue and inspire greater scalping margins.
(3) New Management: With Lees leaving the event, Big Day Out management have to manage their first event working with new co managers C3 Presents. This is an issue because they will bring new techniques used over in America in the management of Lollapalooza which whilst being possibly effective, if the existing Big day out management isn’t dynamic, confusion and conflict could occur jeopardising the whole success of the event.
(4) Maintaining Quality of event: Big Day Out organisers are under a lot of pressure to maintain the quality of
Case Study Exam
Semester 1, 2013
Ryan Price
Student: N8567018
Please answer all questions 1. Please state at least 4 minor issues arising from this case? (2 marks)
1. Crowd Control 2. Over Spending 3. Music Trends 4. Technological Change (Social media and Marketing)
2. Please state at least 8 major issues arising out of this case? Be detailed in your answers. (8 marks)
(1) Internal conflict and Communications:
Conflicts of Interest and communications between founding partners Ken West and Vivian Lees can lead to internal organisational issues for example misguided and confused management, which could potentially hinder the whole event.
(2) Host Community and Event Location: Big day out at the moment have a negative relationship Claremont council with the current councillor and mayor both believing that the music festival bringing more negatives to the region then positives. This also generates bad media for the event displaying it, as “detrimental” to the community and that it should relocate from the showgrounds. As the showgrounds is the only location in Perth that can safely house 40,000 people and is also close to public transport. Relocating to a more isolated and smaller venue would disinterest punters with greater cost of going to the venue and also a lower cap on ticket sales, which will lead to less revenue and inspire greater scalping margins.
(3) New Management: With Lees leaving the event, Big Day Out management have to manage their first event working with new co managers C3 Presents. This is an issue because they will bring new techniques used over in America in the management of Lollapalooza which whilst being possibly effective, if the existing Big day out management isn’t dynamic, confusion and conflict could occur jeopardising the whole success of the event.
(4) Maintaining Quality of event: Big Day Out organisers are under a lot of pressure to maintain the quality of