Events Management
A study on the Effectiveness of Events Management in the Brand Management Process
Events Management refers to the application of project management to the creation and development of festivals, events and conferences. It involves studying the intricacies of the brand, identifying the target audience, conceptualizing the event, planning the logistics and coordinating the technical aspects before the event takes place.
Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. Experiential Marketing refers to actual customer experiences with the brand that drive sales and increase brand image and awareness. It is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it is the most powerful tool out there to win brand loyalty.
Brand management on the other hand focuses on the brand building process. It includes product development, public relations and publicity, pricing and distribution, internet and digital communications, advertising and retail, marketing and events. It includes analysis and planning of how a brand is positioned in the market, what its target market is and maintaining the desired reputation of the brand. Developing a good relationship with the target market is crucial to the brand.
Brand management involves both tangible and intangible aspects. The tangible aspects include the product itself in terms of the look, the pricing and the packaging. The intangible aspects on the other hand include the experience that the customer takes away as well as the relationship they have with the brand.
Events in general have undergone huge changes in the world and now hold a place in society that cannot be ignored. In the recent past a
Events Management refers to the application of project management to the creation and development of festivals, events and conferences. It involves studying the intricacies of the brand, identifying the target audience, conceptualizing the event, planning the logistics and coordinating the technical aspects before the event takes place.
Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. Experiential Marketing refers to actual customer experiences with the brand that drive sales and increase brand image and awareness. It is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it is the most powerful tool out there to win brand loyalty.
Brand management on the other hand focuses on the brand building process. It includes product development, public relations and publicity, pricing and distribution, internet and digital communications, advertising and retail, marketing and events. It includes analysis and planning of how a brand is positioned in the market, what its target market is and maintaining the desired reputation of the brand. Developing a good relationship with the target market is crucial to the brand.
Brand management involves both tangible and intangible aspects. The tangible aspects include the product itself in terms of the look, the pricing and the packaging. The intangible aspects on the other hand include the experience that the customer takes away as well as the relationship they have with the brand.
Events in general have undergone huge changes in the world and now hold a place in society that cannot be ignored. In the recent past a