Event Management Assignment Brief 2015
KOHINOOR INTERNATIONAL MANAGEMENT INSTITUTE
EVENT CONFERENCE & EXHIBITION MANAGEMENT
Coursework Assignments
2015
Actual assignments and dates for submission
Students are required to do Assessment A and any one Event of Assessment B
1. ASSESSMENT A (40%)
With reference to India and city of your choice, construct an essay that addresses the following:
• Identify your country or city’s main strengths and weaknesses as a conference destination.
• With reference to these strengths and weaknesses, suggest a plan for the development of the business tourism market in your destination.
The essay should be written in formal English and fully referenced. It should be 2500 words long including appendices and references must be handed in Prof. Geetanjali Kale no later than March 24, 2015 at 10:00 AM, late submissions will be penalized.
2. ASSESSMENT B (60%)
Each student is to select one of the following events:
Event 1
The event is for the International Association of Hospitality Technology Specialists. Delegates are expected to travel from all over the world to participate in this up market technological event. The maximum number of delegates will be 300. The event will last for 3 days and be held in December 2015. This event has a high budget, should allow time for networking and can be held anywhere worldwide.
Event 2
The event is being organized by the Cornell Institute of Hospitality Management in September 2015. The conference is titled “Heritage and the Future” and will last 3 days. Delegates are expected to include students, academics and industrialists with maximum numbers expected to be 350. Delegates at this event will be on varying budgets. The event is to be held in India.
Students should then write a report which addresses the following:
5
a) Explain the characteristics of this type of conference buyer, and identify the criteria which should be used to select a suitable conference venue. You should draw on academic theory to support your
EVENT CONFERENCE & EXHIBITION MANAGEMENT
Coursework Assignments
2015
Actual assignments and dates for submission
Students are required to do Assessment A and any one Event of Assessment B
1. ASSESSMENT A (40%)
With reference to India and city of your choice, construct an essay that addresses the following:
• Identify your country or city’s main strengths and weaknesses as a conference destination.
• With reference to these strengths and weaknesses, suggest a plan for the development of the business tourism market in your destination.
The essay should be written in formal English and fully referenced. It should be 2500 words long including appendices and references must be handed in Prof. Geetanjali Kale no later than March 24, 2015 at 10:00 AM, late submissions will be penalized.
2. ASSESSMENT B (60%)
Each student is to select one of the following events:
Event 1
The event is for the International Association of Hospitality Technology Specialists. Delegates are expected to travel from all over the world to participate in this up market technological event. The maximum number of delegates will be 300. The event will last for 3 days and be held in December 2015. This event has a high budget, should allow time for networking and can be held anywhere worldwide.
Event 2
The event is being organized by the Cornell Institute of Hospitality Management in September 2015. The conference is titled “Heritage and the Future” and will last 3 days. Delegates are expected to include students, academics and industrialists with maximum numbers expected to be 350. Delegates at this event will be on varying budgets. The event is to be held in India.
Students should then write a report which addresses the following:
5
a) Explain the characteristics of this type of conference buyer, and identify the criteria which should be used to select a suitable conference venue. You should draw on academic theory to support your