Evaluation Report
Countries Which Like Whiskey
India
India is the largest guzzler of whiskey in the world. One of the fastest-growing whiskey markets, it is estimated to be worth about $10 billion by 2013, according to a trade group study from last year.
Gender which likes the most whiskey in India: Male
Age Group:27-55
Position the hold in Society: Chef,Businessmen,Students
Refrence: India’s Appetite for Whiskey Attracts Diageo 2012
Available at http://india.blogs.nytimes.com/2012/11/09/indias-appetite-for-whiskey-attracts-diageo/?_r=1
Japan
There are many people who still do not realise that the Japanese produce their own single malt and blended whiskies. In fact, Japan is the world’s third largest producer of whisky behind the Scots and the Americans – yes, they beat the Irish. The popularity of Japanese whisky has grown to the wider international audience since a Japanese whisky first won a major award in 2001. Following this, Japanese whiskies have won two of the most prestigious prizes at the World Whisky Awards in 2008 – the Yoichi 20 years old won Best Single Malt and the Hibiki 30 years old won Best Blended Whisky. These were the first Japanese whiskies to win such a prize and the results sent shock waves around the whisky world.
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Refrence:http://www.whiskyforeveryone.com/whisky_regions/japan.html
Japan has the largest number of whisky distilleries after Scotland and the United States, but up until very recently, Suntory was the only brand of Japanese whisky available for sale in the US, starting in 1990 with a single expression, and expanding the line with one additional expression in 2005, and then finally two more in the past three years. Late last year, Suntory's major rival, Nikka, joined the party, bringing two whiskies stateside to test the market with Anchor Distilling as their import/distribution partner. But while the US selection may still be limited, it's a good range of offerings that allow us to sample some of the diversity of Japanese
India
India is the largest guzzler of whiskey in the world. One of the fastest-growing whiskey markets, it is estimated to be worth about $10 billion by 2013, according to a trade group study from last year.
Gender which likes the most whiskey in India: Male
Age Group:27-55
Position the hold in Society: Chef,Businessmen,Students
Refrence: India’s Appetite for Whiskey Attracts Diageo 2012
Available at http://india.blogs.nytimes.com/2012/11/09/indias-appetite-for-whiskey-attracts-diageo/?_r=1
Japan
There are many people who still do not realise that the Japanese produce their own single malt and blended whiskies. In fact, Japan is the world’s third largest producer of whisky behind the Scots and the Americans – yes, they beat the Irish. The popularity of Japanese whisky has grown to the wider international audience since a Japanese whisky first won a major award in 2001. Following this, Japanese whiskies have won two of the most prestigious prizes at the World Whisky Awards in 2008 – the Yoichi 20 years old won Best Single Malt and the Hibiki 30 years old won Best Blended Whisky. These were the first Japanese whiskies to win such a prize and the results sent shock waves around the whisky world.
.
Refrence:http://www.whiskyforeveryone.com/whisky_regions/japan.html
Japan has the largest number of whisky distilleries after Scotland and the United States, but up until very recently, Suntory was the only brand of Japanese whisky available for sale in the US, starting in 1990 with a single expression, and expanding the line with one additional expression in 2005, and then finally two more in the past three years. Late last year, Suntory's major rival, Nikka, joined the party, bringing two whiskies stateside to test the market with Anchor Distilling as their import/distribution partner. But while the US selection may still be limited, it's a good range of offerings that allow us to sample some of the diversity of Japanese