Ethos Logos Pathos
Everyone knows about the gas prices rising, and Esurance uses that to there advantage. Raise you hand if you would pay for gas today if you knew the price was going down tomorrow.
Who would right? We need to use gas every day and we pay so much to buy it. Most people like to save money but only when it’s convinient. Esurance has made saving money easier than ever on a product we buy every week. Thesis Statement: Esurance states that with the Fuelcaster™, the gas price predictor this will no longer be a problem. Ethos- credibility
Observing the element of ethos in this ad is pretty easy. Aside from flashing there logo a couple times in the ad, Esurance, a company well known for changing the way we use smart phones and computers to purchase the necessities of life, like car insurance. They were the first company to make it possible to purchase car insurance yourself without an agent. They are always looking for innovative ways to keep helping their customers skip the middleman.
They are building on their reputation for providing good online applications by now providing the Fuelcaster.
Pathos This Esurance commercial lacked in pathos, or emotion. The ad focused more on ethos and logos. That is one thing I would change about this commercial. But on the other hand the commercial wasn’t aimed towards kids, they aren’t the ones buying car insurance.
But that’s beside the fact that this commercial lacked pathos.
Logos This ad was a good example of logos- persuading an audience with reason. We all know we need gas to carry on our daily lives and Esurance made it simple. Its logic to wait a day to get gas cheaper. It just doesn’t make sense to pay more than you have to. And Esurance used that logic to make a great commercial. Lets not forget to mention they said you could tell the future by using their product.
Conclusion To
Who would right? We need to use gas every day and we pay so much to buy it. Most people like to save money but only when it’s convinient. Esurance has made saving money easier than ever on a product we buy every week. Thesis Statement: Esurance states that with the Fuelcaster™, the gas price predictor this will no longer be a problem. Ethos- credibility
Observing the element of ethos in this ad is pretty easy. Aside from flashing there logo a couple times in the ad, Esurance, a company well known for changing the way we use smart phones and computers to purchase the necessities of life, like car insurance. They were the first company to make it possible to purchase car insurance yourself without an agent. They are always looking for innovative ways to keep helping their customers skip the middleman.
They are building on their reputation for providing good online applications by now providing the Fuelcaster.
Pathos This Esurance commercial lacked in pathos, or emotion. The ad focused more on ethos and logos. That is one thing I would change about this commercial. But on the other hand the commercial wasn’t aimed towards kids, they aren’t the ones buying car insurance.
But that’s beside the fact that this commercial lacked pathos.
Logos This ad was a good example of logos- persuading an audience with reason. We all know we need gas to carry on our daily lives and Esurance made it simple. Its logic to wait a day to get gas cheaper. It just doesn’t make sense to pay more than you have to. And Esurance used that logic to make a great commercial. Lets not forget to mention they said you could tell the future by using their product.
Conclusion To