Ethical Advertising
Advertising * A public notice meant (a) to convey information (b) invite patronage or some other response. Inform and persuade ("stimulate demand").
From a marketing context, advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity, separate from publicity (free), sales promotion (not forms of communication), and personal selling (not impersonal nor through a mass medium). * Morally neutral: neither in itself good nor bad.
Reason: Advertising is a tool.
ROLE OF ADVERTISING IN MODERN BUSINESS WORLD
Economic Function * Advertising communicates the message in persuasive language * It creates wide markets as the information is delivered to people far and wide * It inclines people favorably to the products and affect our attributes * Therefore, advertising performs an economic function by being an art of persuasion * Advertising is also an economic process-it helps the product to become known and it facilitates exchange between those who need the product and those who can satisfy the need * Provides employment opportunities (in advertising industry)
Social Function * Advertising affects the core cultural values and subsidiary cultural values * Advertising is a mirror to the society in which it operates. It reflects the cultural values of that society * Advertising can also transfer some cultural values of one society to other * Advertising has improved our standard of living
Example : We buy Television, , cars etc. after getting interested in these products through advertising. We have accepted new ideas such as microwave, electric shaving etc through advertising.
Social Function * Advertising protects the consumer by education them and by forcing the manufacturers to maintain quality and to be fair.
Therefore, advertising brings about
From a marketing context, advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity, separate from publicity (free), sales promotion (not forms of communication), and personal selling (not impersonal nor through a mass medium). * Morally neutral: neither in itself good nor bad.
Reason: Advertising is a tool.
ROLE OF ADVERTISING IN MODERN BUSINESS WORLD
Economic Function * Advertising communicates the message in persuasive language * It creates wide markets as the information is delivered to people far and wide * It inclines people favorably to the products and affect our attributes * Therefore, advertising performs an economic function by being an art of persuasion * Advertising is also an economic process-it helps the product to become known and it facilitates exchange between those who need the product and those who can satisfy the need * Provides employment opportunities (in advertising industry)
Social Function * Advertising affects the core cultural values and subsidiary cultural values * Advertising is a mirror to the society in which it operates. It reflects the cultural values of that society * Advertising can also transfer some cultural values of one society to other * Advertising has improved our standard of living
Example : We buy Television, , cars etc. after getting interested in these products through advertising. We have accepted new ideas such as microwave, electric shaving etc through advertising.
Social Function * Advertising protects the consumer by education them and by forcing the manufacturers to maintain quality and to be fair.
Therefore, advertising brings about