Ethic Accor hotel
Part 1: Ethics, Responsibility or Sustainability in Business
In the globalization era, everything seems to be developed and grow fast. The modern economy is one of the great examples for the rapid development. Among the fastest growth rate in the world of economy, there are some critical issues which are always threatened the companies. Ethical issues become the significant factor which can affect positively and negatively on corporate operation (Stephen and Timothy, 2008). The companies which emphasize on the ethical principle have a chance to reach the sustainable growth (Vojko and Matjaz, 2009). These companies also gain both great reputation and develop strong brand image from ethical policies. On the other hand, companies which ignore moral principles tend to receive negative feedback from customers. The unethical business cannot survive in the sustainable way. These immoral companies have a tendency to grow in the short run and end up finally. Additionally, the public sector pays attention to the moral principles and business ethics as the essential factor for all organizations (Charles, 2008). Both profit and non-profit organizations seem to be monitored by public sector that is responsible for following the corporate performances. Accor Group is one of the multinational companies which focus on the ethical practices in operating business. Accor Group is the world’s giant hotel operator in 92 countries with 3,500 leading hotels such as Sofitel, Novotel, Mercure and etc. Accor Group provides a wide range of services from luxury to budget for global clients. According to the business operation, Accor Group hires 160,000 employees worldwide. In order to achieve corporate policy, Accor Group implements the ethic policy in all sectors. This paper aims to analyze the ethical issues and sustainability policies implemented by Accor group based on the theory of business ethics. As the leading hotel operator, Accor Group has managed extensive brands and
In the globalization era, everything seems to be developed and grow fast. The modern economy is one of the great examples for the rapid development. Among the fastest growth rate in the world of economy, there are some critical issues which are always threatened the companies. Ethical issues become the significant factor which can affect positively and negatively on corporate operation (Stephen and Timothy, 2008). The companies which emphasize on the ethical principle have a chance to reach the sustainable growth (Vojko and Matjaz, 2009). These companies also gain both great reputation and develop strong brand image from ethical policies. On the other hand, companies which ignore moral principles tend to receive negative feedback from customers. The unethical business cannot survive in the sustainable way. These immoral companies have a tendency to grow in the short run and end up finally. Additionally, the public sector pays attention to the moral principles and business ethics as the essential factor for all organizations (Charles, 2008). Both profit and non-profit organizations seem to be monitored by public sector that is responsible for following the corporate performances. Accor Group is one of the multinational companies which focus on the ethical practices in operating business. Accor Group is the world’s giant hotel operator in 92 countries with 3,500 leading hotels such as Sofitel, Novotel, Mercure and etc. Accor Group provides a wide range of services from luxury to budget for global clients. According to the business operation, Accor Group hires 160,000 employees worldwide. In order to achieve corporate policy, Accor Group implements the ethic policy in all sectors. This paper aims to analyze the ethical issues and sustainability policies implemented by Accor group based on the theory of business ethics. As the leading hotel operator, Accor Group has managed extensive brands and
References: 1. Laura P. Hartman, Joseph DesJardins and Chris MacDonald (2013). Business ethics. 3rd ed. United State of America: McGraw Hill 2 3. Joseph Desjardins (2011). An introduction to business ethics. 5th ed. Singapore: McGraw Hill. 4 5. Mark Schwartz, (2007) ‘The “business ethics” of management theory’, Journal of Management History, 13(1), pp.43 – 54 6 7. Charles Holme, (2008) ‘Business ethics – Part One: Does it matter?’, Industrial and Commercial Training, 40(5), pp.248 – 252 8 9. Stephen. Robbins and Timothy A. Judge (2007).Organization Behavior. 12th ed. United State of America: Pearson Practice Hall Appendix 1: Four Capital Model