Tourism and Hospitality Industry
Strength
1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. 6.Good reputation in the market
Weakness
1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and parameters
Opportunity
1. High potential in emerging markets 2. Innovation in customer services 3. Digitalization and better use of technology 4. Indian and as well as global hospitality sectors are looking at a boom
Threats
1. Entry of several international brands along with the strong hold of long standing, well established Indian brands. 2. Competition on price point 3. Stagnated growth 4. Economic and political turbulence in most countries Strengths Hospitality Industry in India
1. Natural and cultural diversity : India has a rich cultural heritage. The "unity in diversity" tag attracts most tourists. The coastlines, sunny beaches, backwaters of Kerala, snow capped Himalayas and the quiescent lakes are incredible.
2. Demand-supply gap : Indian hotel industry is facing a mismatch between the demand and supply of rooms leading to higher room rates and occupancy levels. With the privilege of hosting Commonwealth Games 2010 there is more demand of rooms in five star hotels. This has led to the rapid expansion of the sector.
3. Government support: The government has realized the importance of tourism and has proposed a budget of Rs. 540 crore for the development of the industry. The priority is being given to the development of the infrastructure and of new tourist destinations and circuits. The Department of Tourism (DOT) has already started the "Incredible India" campaign for the
1. High brand recognition 2. Technical innovations to improve customer experiences and Constant upgrade of business processes 3. Good employee retention 4. Around 540 hotels in over 78 countries 5. They have been in the industry for 93 years now making them real experts at what they do. 6.Good reputation in the market
Weakness
1. Limited market share inspite of good brand recall 2. Operations are affected globally due to different Govt policies and parameters
Opportunity
1. High potential in emerging markets 2. Innovation in customer services 3. Digitalization and better use of technology 4. Indian and as well as global hospitality sectors are looking at a boom
Threats
1. Entry of several international brands along with the strong hold of long standing, well established Indian brands. 2. Competition on price point 3. Stagnated growth 4. Economic and political turbulence in most countries Strengths Hospitality Industry in India
1. Natural and cultural diversity : India has a rich cultural heritage. The "unity in diversity" tag attracts most tourists. The coastlines, sunny beaches, backwaters of Kerala, snow capped Himalayas and the quiescent lakes are incredible.
2. Demand-supply gap : Indian hotel industry is facing a mismatch between the demand and supply of rooms leading to higher room rates and occupancy levels. With the privilege of hosting Commonwealth Games 2010 there is more demand of rooms in five star hotels. This has led to the rapid expansion of the sector.
3. Government support: The government has realized the importance of tourism and has proposed a budget of Rs. 540 crore for the development of the industry. The priority is being given to the development of the infrastructure and of new tourist destinations and circuits. The Department of Tourism (DOT) has already started the "Incredible India" campaign for the