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Chapter 1 Discussion Questions
2. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research. Applied research is practical problem solving which means it is conducted to reveal answers to specific questions related to action, performance, or policy needs. Basic/Pure research is problem solving based but in a different meaning. It aims itself to solve complex/confusing questions or to obtain ne knowledge of and experimental or theoretical nature that has little direct of immediate impact on action, performance, or policy decisions. For applied research, a question would be asked such as “how would salary compensation affect monthly incomes?” As for the pure research question, “what compensation factors influence the motivation to acquire sales leads, contacting customers, closing sales and continuing income?”

3. Distinguish between an explanatory and predictive research study. Both Explanatory and Predictive are grounded in theory, which creates answers to the “why and how” questions. Explanatory research establishes a cause and effect relationship between two or more variables which is also referred to as a correlational study.
Predictive research is more along the lines of forecasting of what is to come next. The research most likely begins with something already known and that it involves some type of decision or condition.

4. Distinguish between a reporting study and a descriptive study.

Reporting study is a summation of data, often recasting data to achieve a deeper understanding or to generate statistics for comparison. It calls for knowledge and skill with information sources and gatekeepers of information sources.
Descriptive study tries to discover answers to the questions who, what, when, where, when and how. Also it may or may

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