Essat
In this work I am going to describe idea of my future final thesis. As name for my MBA-theses first choose: “IT-company internationalization: Healthcare service IT-product integration in Russian (Eastern Europe) market”. This is interesting topic for me because I’m not IT-person, but I would like to know more how to deal with businesses which are involved in IT. Target product interest’s me because it deal with my first education which is Bachelor in Nursing Science. Finland depends much on Russian market, so I want to find standard approach in entering Russian market for the company dealing with IT-product. There’re other IT product’s for healthcare in Finland, company’s owning them are interested for sure in expanding to Russian market. In my previous job I have experience of globalization of the Finnish company to Russian market. That company is also deal with health care, but it is specialized more in workforce recruiting and outsourcing. Selling of IT-product differ from time to time sometimes it’s quite easy, for example “Angry Birds”-case and sometimes it’s a bit complicated for example MS Office (because 80% of users in Eastern market use illegal copy). Also now times all the jobs are dealing somehow with IT. I hope this work in future increase my value in job market. Without this kind of study of entering emerging market company’s risks of failure are quite high. Because the product is not so usual and the market is not working upon common rules.
Target company is 100% owned in Finland and company is doing software for elderly care and long term psychiatric wards. Company in the local market more then 10 years. Also it is already expanded into Switzerland, Sweden and Australia. For now company doesn’t have branches abroad, but it is working through local agents. Company’s software is based in open recourse care plane, which is developed by worldwide NPO.
The next step for research is to choose proper research questions. I think when company goes to
Target company is 100% owned in Finland and company is doing software for elderly care and long term psychiatric wards. Company in the local market more then 10 years. Also it is already expanded into Switzerland, Sweden and Australia. For now company doesn’t have branches abroad, but it is working through local agents. Company’s software is based in open recourse care plane, which is developed by worldwide NPO.
The next step for research is to choose proper research questions. I think when company goes to
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