Esprit Strategic Analysis
ABSTRACT
In regard to a research of microenterprise in Macau, casino and gambling enterprise is the main source of income to the Macau economy. Over 80% of income is contributed in 2012. However, microenterprise is also taking an essential role to the healthy long-term development to the local economy.
By doing so, a bundle of different strategies have to be conducted in each company in order to achieve the goal. Strategic Management is a way to identify competitive advantage and analyze the internal and external factors which influence one’s performance. It also helps in making a bundle of decisions for future direction and attaining sustainable development by formulating and implementing appropriate strategies.
In this report, company background information, vision and mission, a series of strategy formulations and analysis are provided. Furthermore, applying various strategies in actions and implementation are attached in the following.
INTRODUCTION
Café Tai Lei Loi Kei is one of the historical cafe in Macau and their exclusive hand-made pork chop bun is the icon while it will come up in mind of locals and tourists when thinking of Macau. It was established in 1968, with nearly 50 years of history located at the Taipa village. The initiate owner of the cafe was Ms. Kuok Loi Ho but the business is transmitted to her daughter Ms. Chan Ka I and other two family members. In the 1960’s, Taipa village is not well-developed as what people see today where there were lots of firecracker factories set up there. Ms. Kuok was originally operating this kind of business but it involves high risks and accidents were often occurred during that time. She later transformed her business in opening a cafe which was selling drinks only. At that period, there were many Portuguese working at the Municipal Council at Taipa next to the cafe. Ms. Kuok was taught by a Portuguese to make a pork chop bun with special Portuguese sauce and it becomes the reputable pork chop
In regard to a research of microenterprise in Macau, casino and gambling enterprise is the main source of income to the Macau economy. Over 80% of income is contributed in 2012. However, microenterprise is also taking an essential role to the healthy long-term development to the local economy.
By doing so, a bundle of different strategies have to be conducted in each company in order to achieve the goal. Strategic Management is a way to identify competitive advantage and analyze the internal and external factors which influence one’s performance. It also helps in making a bundle of decisions for future direction and attaining sustainable development by formulating and implementing appropriate strategies.
In this report, company background information, vision and mission, a series of strategy formulations and analysis are provided. Furthermore, applying various strategies in actions and implementation are attached in the following.
INTRODUCTION
Café Tai Lei Loi Kei is one of the historical cafe in Macau and their exclusive hand-made pork chop bun is the icon while it will come up in mind of locals and tourists when thinking of Macau. It was established in 1968, with nearly 50 years of history located at the Taipa village. The initiate owner of the cafe was Ms. Kuok Loi Ho but the business is transmitted to her daughter Ms. Chan Ka I and other two family members. In the 1960’s, Taipa village is not well-developed as what people see today where there were lots of firecracker factories set up there. Ms. Kuok was originally operating this kind of business but it involves high risks and accidents were often occurred during that time. She later transformed her business in opening a cafe which was selling drinks only. At that period, there were many Portuguese working at the Municipal Council at Taipa next to the cafe. Ms. Kuok was taught by a Portuguese to make a pork chop bun with special Portuguese sauce and it becomes the reputable pork chop