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This is an Ad for Coca-Cola which was released in 1966. In this picture, we see that the artist combined small pictures to create this image of the coke bottle. The artist used Breakfast at Tiffany’s, The Beatles, The American Flag, The Rolling Stones, Marilyn Monroe, Baseball, a Cadillac, and a lover coming back from the war. These pictures could all be characterized as “American classics.” Which is what the advert is trying to sell Coca-cola as. As said in the TV advert, “Coke has a taste you never get tired of” referring back to the slogan of this ad.
COMPLIMENTARY COLOURS: The colours of the main image are black and red. The black makes me think of the ‘little black dress’ which is a timeless classic which never goes out of fashion. This shows that black is simple and is always in style. The red makes it look energetic like the celebrities on the bottle who had many good things in their life which made them themselves energetic and passionate. This is suggesting to the audience that if we have the drink we will become energetic and passionate too. The colours compliment each other but still are eye-catching so they attract the audience.
THE LOGO: The logo is the obvious well known ‘Coca Cola’ which is in red. The logo stays the same throughout all their print adverts. In this ad it is placed on the bottle. It stands out because it is in the middle in a larger font than the slogan and the background is white so you can clearly see the writing.
THE SLOGAN: The slogan in this print advert is ‘A classic never goes out of style.’ The slogan is telling us that Coke is a classic like the famous people on the bottle. And that it will always be in style to have and buy. This makes the consumer think that if they don’t get the product they won’t have what’s in style.
Repetition was also used in this picture as well. One way is that the fonts of the Coca-cola label and the quote at the bottom are the same.
This advertisement is aimed for everyone but mainly the
COMPLIMENTARY COLOURS: The colours of the main image are black and red. The black makes me think of the ‘little black dress’ which is a timeless classic which never goes out of fashion. This shows that black is simple and is always in style. The red makes it look energetic like the celebrities on the bottle who had many good things in their life which made them themselves energetic and passionate. This is suggesting to the audience that if we have the drink we will become energetic and passionate too. The colours compliment each other but still are eye-catching so they attract the audience.
THE LOGO: The logo is the obvious well known ‘Coca Cola’ which is in red. The logo stays the same throughout all their print adverts. In this ad it is placed on the bottle. It stands out because it is in the middle in a larger font than the slogan and the background is white so you can clearly see the writing.
THE SLOGAN: The slogan in this print advert is ‘A classic never goes out of style.’ The slogan is telling us that Coke is a classic like the famous people on the bottle. And that it will always be in style to have and buy. This makes the consumer think that if they don’t get the product they won’t have what’s in style.
Repetition was also used in this picture as well. One way is that the fonts of the Coca-cola label and the quote at the bottom are the same.
This advertisement is aimed for everyone but mainly the